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CAECAY’S ICONS CHARITY REGISTRAR

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

Welcome to the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), CAECAY’s ICONS CHARITY REGISTRAR, at the CAECAY.ORG website.

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. A world of opportunities has opened up in NIL. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation (AMWF), Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

CAECAY works with the Aaron & Margaret Wallace Foundation (AMWF), a 501(c)(3) public charity that was founded in 1957, in collaboration with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth. This strategic union assist professional athletes, entertainers, celebrities and influencers in fulfilling their philanthropic aspirations and charities in fundraising fulfillment using celebrities. The AMWF, Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth strategic union accomplishes this mission with it’s unique offering of superior attributes for providing professional athletes, entertainers, celebrities and influencers, and celebrity like organizations, with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads that include state of the art technology and a 501(c)(3) platform from which they can conduct their charitable events. In addition to these services, CAECAY also provides professional athletes, entertainers, celebrities and influencers with processing and fulfillment services to help them meet the numerous requests for assistance that they receive from charities each year.

CAECAY further meets its mission by increasing the accessibility of charities to professional athletes, entertainers, celebrities and influencers, and the tremendous benefits that such access can provide to charities. This goal is primarily accomplished through CAECAY’s “ICONS CHARITY REGISTRAR”, with the “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever applies to you.

CAECAY has also donated at no charge to the charity, autographed memorabilia by the professional athletes, entertainers, celebrities and influencers experiences that the charities then use to raise funds for their programs. Since its inception, CAECAY has worked with charities from around the corner to around the world, that help the poor and disadvantaged, youth, assist those afflicted by disease, aid veterans injured by war, social justice, and homelessness.

To join CAECAY’s ICONS CHARITY REGISTRAR, go to “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

The Mission of CAECAY is “To unite the goodwill of professional athletes, entertainers, celebrities and influencers with the generosity of their fans to assist people in need” which it achieves by assisting professional athletes, entertainers, celebrities, influencers and related organizations in fulfilling their philanthropic aspirations.

Since it’s inception, it has also been a primary goal of CAECAY to increase the accessibility of charities to professional athletes, entertainers, celebrities and influencers and the tremendous benefits that such access can provide to them. This is primarily done with our Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads.

One special feature we can provide is donating autographed memorabilia for fundraising purposes through CAECAY’s ICONS CHARITY REGISTRAR. Join CAECAY’s ICONS CHARITY REGISTRAR at “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations” https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Athletes, entertainers, celebrities and influencers, and their agents, are often inundated with requests from charities to assist them with their fundraising efforts. These requests often include requests for autographed memorabilia, lending the professional athletes, entertainers, celebrities and influencers’s name to the charity, or making a personal appearance on behalf of the charity. Furthermore, they are also often asked, by both charities and individuals, to provide autographed memorabilia and/or to meet seriously or terminally ill individuals.

In most cases, professional athletes, entertainers, celebrities and influencers are all too willing to sign a photo for a fan, especially one who is ill, or provide a charity with various autographed memorabilia for their fundraising efforts. However, given the active and lucrative memorabilia market that exists today, these professional athletes, entertainers, celebrities and influencers want to make sure that these items are going to fans or charities and not to unscrupulous dealers and individuals.

To assist professional athletes, entertainers, celebrities and influencers, and their agents, in meeting these many requests, CAECAY provides celebrities with a service whereby CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent”. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Requests for the use of a professional athletes, entertainers, celebrities and influencers name, image or likeness, or for a personal appearance by a them, are scrutinized against criteria set forth by the professional athletes, entertainers, celebrities and influencers. If the request meets these criteria, CAECAY forwards the request to them for their review.

CAECAY does not charge professional athletes, entertainers, celebrities and influencers or those receiving memorabilia for this service. However, these professional athletes, entertainers, celebrities and influencers appear at CAECAY fundraising events that help raise the funds for CAECAY’s programs.

Many charities do not have the constituency or the access to professional athletes, entertainers, celebrities and influencers to garner much, if any, support from them. To assist these charities, CAECAY’s ICONS CHARITY REGISTRAR utilizes CAECAY’s relationships with the professional athletes, entertainers, celebrities and influencers it works with to provide some assistance to these charities. CAECAY can provide autographed memorabilia that charities can, by applying directly to CAECAY, have donated to them for utilization in their fundraising efforts.

Athletes, entertainers, celebrities and influencers often seek to utilize their professional success to fulfill their philanthropic aspirations but often find the myriad of state and federal statutes that regulate charitable organizations both overwhelming to them and beyond the expertise of their traditional advisors. Additionally, those who do manage to navigate these regulations are often surprised to find that there are many ongoing responsibilities required to maintain such a charitable organization.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with professional advice as to how they can best achieve their philanthropic aspirations; explaining to them the details of what is involved in establishing and maintaining their own foundation, as well as several other options that are available to them. CAECAY provides these services to professional athletes, entertainers, celebrities and influencers free of charge.

Elton John Oscar Party

Often, professional athletes, entertainers, celebrities and influencers want to assist certain charitable causes but do not want to establish their own foundations. Furthermore, whereas they are lending their name, image, likeness and reputation, to any such charitable endeavor, they want to ensure that it is conducted professionally and with the utmost integrity.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with a 501(c)3 non-profit forum from which they can conduct charitable events such as concerts, celebrity golf and tennis tournaments, basketball games, hockey games, softball games, and casino nights. CAECAY also assists these professional athletes, entertainers, celebrities and influencers with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads in conducting these events by preparing a budget, retaining the services of a production company, and soliciting sponsors and participants.

For its services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

While many of the services that CAECAY provides are designed to assist professional athletes, entertainers, celebrities and influencers in fulfilling their own philanthropic aspirations, CAECAY does currently provide charities that are not directly supported by a professional athletes, entertainers, celebrities and influencers, especially small ones, with various autographed memorabilia for use with their own fundraising efforts. The autographed memorabilia that CAECAY provides is from professional athletes, entertainers, celebrities and influencers and the donation of this memorabilia is worldwide.

If you are a charity and would like CAECAY assist you in securing a athletes, entertainers, celebrities and influencers, and/or with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services or to donate autographed memorabilia to your organization for its fundraising efforts, please join CAECAY’s “ICONS CHARITY REGISTRAR”, complete the Online request form for “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever one applies to you. Print and sign it, then please submit the Application, along with the additional information that is required, in accordance with the Instructions. Please note that CAECAY’s ability to fulfill your request is subject to the availability of autographed memorabilia at the time of your application. Furthermore, you must apply at least six months before your fundraising event to receive a donation.

If you are interested in any of the other Services that CAECAY offers, please Contact CAECAY directly at CAECAY@CAECAY.org.

To join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Fee Schedule

FREE/Small Fee: CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent” FREE or for a small fee depending on the labor intensity needs of the client. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Service Fee: For its services, CAECAY retains a small portion of the proceeds from the events we work on to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Sliding Scale: Small business charities pay an amount that is calculated based on their size, ability to pay, and needs being Local- City, County; State; Regional; National, or Worldwide for our services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Hourly Rate: Based on our FULL SERVICES to the clients.

Percentage: Based on our FULL SERVICES to the clients.

Hourly Rate against a Percentage: Based on our FULL SERVICES to the clients that will pay an hourly fee that is applied to the percentage fee return.

Dwayne “The Rock” Johnson was not able to profit off his NILrights as a defensive tackle at Miami in the 1990s.

Things have significantly changed since then. The former professional wrestler is now one of the most recognized and highest-paid actors in Hollywood. An owner of the XFL, he has his own Under Armour line.

The Rock also has his own energy drink, ZOA, which has entered the NIL world in a very big way. An annual program dubbed, “The Rock’s Warriors,” has signed NIL deals with seven college athletes. Georgia‘s Brock Bowers, Austin Peay‘s Hansel Enmanuel, Florida A&M‘s Amaya Gainer, Ohio State‘s Marvin Harrison Jr., Miami’s Kamren Kinchens, North Carolina‘s Drake Maye and LSU‘s Angel Reese have all inked endorsement deals with the brand.

Each athlete was selected by The Rock. Everett Sports Management‘s Rachel Everett, Dan Everett and Jeff Hoffmancreated and procured the NIL campaign.

“Through this first-of-its-kind NIL expansion program, ZOA Energy will bring together some of the greatest college athletes of our time,” The Rock said in a statement. “I know from experience the grit and hard work that’s required of these college athletes to get the job done. Not just during their championship games or in the classrooms, but every day in the game of life. ZOA gives people that power, that unique energy to fuel themselves and fuel others around them – that’s why I’m super pumped about uniting all of The Rock’s Warriors under one roof.

“I personally selected these phenomenal individuals because of the energy, tenacity, and excitement they bring to the game. With a diverse set of stories and experiences, they’re driven, hungry, talented and ready for ZOA to help fuel them to greatness.”

Provided by ESM
Details of ZOA NIL campaign

As part of the agreements, the athletes will lead an upcoming marketing campaign for the energy drink and will release content across their social media platforms. “The Rock’s Warriors” will support national and regional partnerships through the deal.

“NIL is a brave new world,” ESM’s Dan Everett told On3. “Working alongside disruptive and multifaceted brands can be a catalyst for groundbreaking work. For ESM Sports, procuring the right talent to accelerate awareness and consideration for ZOA was the goal. Combining seven of college athletic’s biggest names with the stardom of The Rock is the single most defining moment in NIL history.”

ZOA pieced together a loaded class of NIL talent. Reese has seen her national profile soar following LSU’s national title, adding 3.6 million social media followers and signing NIL deals with brands like PlayStation and Starry.

“I’m pumped to be a part of such a unique group of athletes, and who better than The Rock to bring us together for a one-of-a-kind opportunity,” Reese said. “ZOA is all about putting in the work, learning from your wins and losses, and empowering others, something I strive to do every day on and off the court, so it was a no-brainer to join the first class of The Rock’s Warriors.”

Harrison had 77 catches for 1,263 yards and 14 touchdowns in 2022. He’s started to take advantage of his marketability, recently launching a memorabilia website and signing with Mark Wahlberg Chevrolet. Maye has become one of college football’s most marketable names since last season. The quarterback wrapped up his rookie campaign throwing for 4,321 yards with 38 touchdowns and only seven interceptions. Touting a 66.2% completion percentage, he led the Tar Heels to an ACC title game appearance.

An Everett Sports Management client, Bowers has played a significant role in helping Georgia win the last two national title games. Name to the first-team All-SEC, first-team All-American and the John Mackey Award winner, he turned down deals from Georgia’s Classic City Collective this winter. Instead, he’s inked partnerships with companies like NOBULL and Dick’s Sporting Goods.

Dominican Republic native and one-handed basketball sensation Hansel Enmanuel received approval for an O-1 visa in October, which gives him the ability to pursue NIL deals in the U.S. through his newfound work authorization. He has agreed to deals with adidas and Gatorade.

A safety, Kinchens has a $474,000 On3 NIL Valuation. A first-team All-America last season, he led the Hurricanes with 59 total tackles along with six interceptions, one fumble recovery and one forced fumble.

“It is the maturation of commercial NIL. ESM’s ability to create, navigate and bring together these amazing NIL athletes for ZOA cannot be overstated,” Hoffman told On3. “Equally as impressive is the ZOA team’s ability to be brave, nimble and creative in the execution of such a tremendous activation. The Rock’s Warriors is how high-profile, real NIL (commercial NIL) is done right.”

Deion Sanders’ son, Shedeur Sanders, bought a Maybach after a huge NIL deal. Here is a video of them driving in the car.

Colorado football coach Deion Sanders and his son, Shedeur Sanders, hope to turn the program’s fortune around after it won just one game this past season.

Deion put the program in a massive overhaul with the transfer portal and brought in Shedeur and other players to quickly try and make the Buffaloes competitive. Shedeur will play quarterback and have all eyes on him this season.

He has scored NIL deals with Mercedes-Benz, Gatorade, Tom Brady’s clothing brand and Beats by Dre, among other outlets. On3 reported in November that Sanders has an NIL value of $1.3 million.

Wednesday, Deion posted a video in which he is driving with Shedeur in a Maybach, which has a starting price of $200,000.

“It wasn’t like this when I was in college,” Deion said in the video.

Shedeur and Deion Sanders will look to bring attention to Colorado football this season. The Buffaloes have not had a winning season since 2016 and have failed to reach five wins since 2019.

Deion coached Jackson State football for the last three seasons. He led the Tigers to back-to-back SWAC championships in 2021 and 2022. Last season, they finished 12-1.

Shedeur’s Maybach

Coach Prime will bring in the nation’s No. 2 transfer class to try and turn Colorado football around. The Buffaloes have a very difficult schedule with TCU, Oregon, USC, UCLA, Oregon State and Utah among their opponents. Only the Bruins had fewer than 10 wins in 2022 (they had nine).

Colorado football is picked to finish ninth in the Pac-12 by 247Sports. The Buffaloes hope they can finish even higher and shock the nation.

The Bayou’s budding Superteam is great for college sports.
XAVIER HANDY-HAMILTON
From a fairness standpoint, the NIL era has been beautiful for the college athlete. No longer do they have to sacrifice their bodies with little to nothing in return other than the expectation for them to be grateful because they now have a “free” education.From an entertainment standpoint, the influx of NIL contracts has led to an inflation in “stardom.” When a lineman at a mid-major can have his agent negotiate a burrito deal for him, it becomes hard to decipher who the real stars are. If a program inks a player to a 6 figure-plus deal, it’s in the school’s interest to push them to the forefront despite their true impact on winning.

Ironically, the clarity college sports is seeking can be found in the muddy waters of the Mississippi.

The legend of Angel Reese is just getting started. Fresh off LSU’s national championship win and her boastful post-game actions, the budding star has quickly become a hot commodity in the NIL world.

Angel Reese

Kim Mulkey and the LSU Tigers have conducted a crash-course in how to effectively utilize NIL money. Instead of using the cash to boost players with potential, hoping they pan out, Mulkey and the Tigers have operated the last two offseasons like a professional front office. To build 2023’s National Championship team, they grabbed a proven star in Angel Reese from Maryland and surrounded her with experienced role players out of the portal, some of whom played for Mulkey’s Baylor teams or were recruited by her in high school.

Reese’s polarizing personality — at its brightest in the runaway National Championship win over Iowa and Caitlyn Clark — and capable skills on the court pushed her past the pack of college players who have been tagged with the “star” label into a lane of her own now. And while the majority of collegiate impact players are leagues behind their professional counterparts when it comes to notoriety, it can be argued that the “Bayou Barbie” is now the biggest name in all of women’s basketball. That’s real superstardom.

The story could end here (don’t worry, it doesn’t). With a true star like Reese returning and a bubbling second option in Flau’jae “Big 4” Johnson, Mulkey’s Tigers looked poised to once again compete with South Carolina, Iowa and the top of women’s basketball for another National Championship.

Yet, like any good professional general manager, Mulkey didn’t waste an opportunity to get better just because she had stable pieces.

Instead, Mulkey hitched up the F-150, backed her boat into the banks of the Transfer Portal and went fishing. Unlike last year, she wasn’t just looking for role pieces that complement her star forward. This time, she was looking to reel in the big catfish. The ones that break records, not just supply a fry. And, boy did her catch tip the scales this offseason.

LSU walked away from the portal with commitments from Louisville’s top guard Hailey Van Lith — who 247Sports’ expert contributor Brandon Clay had pegged as the No. 2 player in the women basketball transfer portal. The Tigers didn’t stop there. They also hauled in Clay’s No. 1 player in the portal, DePaul forward Aneesah Morrow.

This gives LSU a potential starting line up that contains Van Lith, Big 4, Morrow and the Bayou Barbie. For fans who don’t get how pivotal this is, it’s basically the equivalent of a Cash Money Hot Boys track. No matter where you turn, there’s either an experienced spitter waiting in the wings or a young, hungry rapper on the attack. The beat (or opposing defense in this case) has no chance to relax.

The Bayou’s budding superteam is great for college sports in general. Not only does it bring light to women’s sports, but each member of this quartet brings a unique approach to the game that any fan can get behind.

Van Lith is a Kobe disciple. She trained with the Mamba in high school and it shows with her explosive offensive game and aggressive scoring. She embraces all the things fans loved about Bean, but this also comes with an attitude that can rub some of the “basketball purists” the wrong way.

Now, if you’re into a do-it-all, “blue collar” star, then look no further than All-American Aneesah Morrow. The DePaul standout averaged 25.7 points and 12.2 rebounds per game last season with an outstanding usage rate. She’s able to initiate the offense while also doing the dirty work.

As for Big 4 (Flau’jae “Big 4” Johnson, if you forgot): her development and production will be a bit of a question mark given that she’ll have to defer the ball to more experienced players. But what isn’t unknown is her ability to find a spark. She’s shown countless times during LSU’s title run that she’s capable of getting hot in a hurry. This will put stress on opposing defenses as they try to limit Van Lith, Morrow and Reese just to get torched by Johnson. It will also continue to make her a fan-favorite as her dagger shots will likely come in high demand.

Angel Reese speaks for herself. Like Morrow, she’s willing to do whatever it takes to win but has the boisterous personality that will intrigue fans who are into the style points (I’m part of this demographic, myself). Similar to Van Lith, Reese doesn’t back down from a chance to challenge the moment, so it’s hard to say that her on-court personality isn’t warranted.

Outside of their on-court production, the fact that nothing seemed forced or constructed will make LSU’s pending superteam a crossover hit. They aren’t painting disses to their opponents on their fingernails or turning their name into condiments. They’re genuinely themselves at all times and refuse to step outside of their personalities. It just so happens that their natural personas seem to balance each other and that realness resonates with fans.

As tenacious as Van Lith comes off, it still doesn’t seem like a “tough guy (or girl)” act. As for Reese, she didn’t just put on this personality once she started winning at LSU. That’s just the first time you guys started paying attention to her. But if you cared to do research, you can find videos of her at Saint Frances Academy in Baltimore antagonizing and dominating her opponents the same way she did during the title game.

Although Morrow’s hard work, no-nonsense approach to the game balances the scale that’s leaning Reese and Van Lith’s way, it isn’t fake humility. She built herself into one of the best players in the game at DePaul without the glitz and glamor of a major program. DePaul head coach Doug Bruno details how Morrow sets goals for herself before every game only to shatter them during the contest.

“Aneesah talks about goals,” Bruno said. “She’s got individual goals for every game and individual goals for the season. She’s got individual goals for when she graduates from DePaul. But to reach those goals, she has to keep getting better.”

It’s hard to hate on someone who leaves no stone unturned when perfecting their craft, even though they’re already near the top. This only further proves to spectators that she deserves the NIL boost and to finally take her spot on the big stage.

For Johnson, she’s not an athlete with an affinity for rapping who releases cringe-worthy freestyles just because they have access to a professional studio. No. She’s a real recording artist who has a distribution deal with Jay-Z’s Roc Nation record label. Johnson dedicates time to her craft in the booth and on the court with aspirations of starting her own record label in the future. As a result, it’s easy to accept her raps as part of her personality. Fans can get behind her “Big 4” persona because they know it’s naturally her and not something she’s doing as a gimmick.

This collective of real stars will do wonders for college sports, but it will definitely spell out trouble for the WNBA. Reese, the hottest name in the sport, has said on several occasions that she doesn’t even think about going pro. And why would she?

While the world has been belting out the opening line of NBA YoungBoy’s “Fresh Prince of Utah,” Reese really did bring a parade to the rapper’s hometown where she’s treated (and compensated) like a superstar, making over $1 million in NIL money. She’s going to grace Sports Illustrated’s “Swimsuit Edition”, flies in chartered jets to LSU away games with her teammates, frequently goes on elaborate shopping sprees that she documents on social media and just bought herself a new Mercedes. What more could a 21-year-old want?

In comparison, A’ja Wilson (two-time WNBA MVP, a WNBA Defensive Player of the Year and a WNBA champion) is set to make $202,115 in the 2023-24 season. Candace Parker, a sure-fire, first ballot Hall of Fame player, told the media that her decision to team up with Wilson on the Aces was partly fueled by the team’s new facilities. Parker explained that at no point in her illustrious career did she have a locker to call her own until Las Vegas built its new arena.

That puts Reese in the rare space where her personal brand would be taking a step back if she chooses to go pro. The same can be said for Van Lith, who is reportedly making over $500,000 in NIL and Johnson, who is set to pocket a little under $1 million herself this year. The WNBA will need to scramble to find ways to bridge the pay gap between its salaries and NIL if it wants to compete for these real college superstars and the future players who will undoubtedly follow their financial footprints.

Fortunately for the WNBA (and college sports fans), Reese and Van Lith don’t have to cross that bridge for at least another year. Because right now, Mulkey and Co. are solely focused on actualizing the potential of this superteam by bringing home another banner to the Bayou.

LSU’s Angel Reese Dominating NIL Space, Agrees to Deal With SI Swimsuit
Reese has become one of the most marketable athletes, signs another noteworthy deal.

All-American forward Angel Reese continues maximizing her opportunities in the NIL space after entering an agreement to be featured in this year’s Sports Illustrated Swimsuit edition. The LSU star will be accompanied by fellow Tiger Livvy Dunne as the only two college athletes in the magazine.

“Angel entered into a standard agreement with SI Swimsuit to appear in print and digital editorial media for the publication and to attend the launch event,” Sports Illustrated tells LSU Country.

The edition of the magazine will be released on May 12th with both Reese and Dunne being the first college athletes to ever be featured.

“We’ve done so much within a year,” Reese told SI. “We weren’t even supposed to be in the Final Four. We had nine new players, and it was coach [Kim Mulkey]’s second year in the SEC, so we didn’t know what to expect. We just went out there and had fun all the time and put in a lot of work all season.”

LSU has dominated the NIL space over the last year. From Reese to Dunne to other student athletes adding monstrous deals, it’s clear the university is ahead of the curve in this new era of college athletics.

After Reese made the move from Maryland to LSU, her status continued to skyrocket. With sheer dominance on the court, averaging a cool 23 points and 15 rebounds a game, her status off the floor became much more marketable.

The superstar forward led the Tigers to their first national title in program history, and after the championship game, it’s been nonstop for Reese. She’s been featured on Good Morning America, signed a deal with Mercedes Benz, Coach and much more as her NIL valuation reaches the $1.4 million mark via On3’s system.

Reese has the chance to keep the momentum rolling as she goes through the offseason before the 2023-24 season. Despite being eligible for the 2024 WNBA Draft, Reese has stated she’s “in no rush” to leave college. Time will tell, but for now, Reese is living in the moment as she transforms women’s basketball.

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