The Marketing Center

 (510) 394-4601


The Marketing Center Services

Phone Interviews

Telephone interview surveys are used in the event that more detailed information is needed. Our experienced, qualified staff members perform the interviews in-house, and information can be relayed almost immediately with our services including Survey duplication, Questionnaire testing, Number lookups, Training interviewers, Implementing the survey, 1-800 live operators telephone interviews and mailbox services.(Delivered by modem transfer, by mail in manuscript, magnetic tape or floppy disk).
Computer Assisted Telephone Interviewing (CATI)
Our Online Computer Assisted Telephone Interviewing (CATI) service complete with real-time, online Online CATI reporting integrates phone with online surveys. Watch the survey being completed question by question and save time generating reports with report-ready graphs.(Delivered to you by modem transfer, by mail in manuscript, magnetic tape or floppy disk).
Our services include:
Outbound Interactive Voice Response, Inbound Interactive Voice Response, Web-based Surveys, Mail programs, Outbound/Inbound Virtual Call Center, Hybrid Methodologies, Transcription, Data Analysis, Telephone Marketing, Custom Designed Solutions, Multilingual in most Languages for all Projects, POS/ Customer Satisfaction Studies, Touchscreen Surveys, Omnibus Studies, Panelist Recruitment, CATI Studies, Polling for the best results in:
Customer satisfaction surveys
Demographic research
Consumer research
Personnel research
Organization research
Election Results
Pre and Post Ballot and Referendum Initiative Polling
Opinion Polling
Exit Polling
Fund Raising
Types of Qualitative and Quantitative Research Methods:
Telephone Data Collection
Internet Data Collection
Mall Intercepts
In-store Product Sampling
Mystery Shopping
Store and Other Site Intercepts
License Tag Studies
Mail Studies
Personal Interviews
Focus Groups
In-depth interviews
Web Surveys
As part of our commitment to personalized service, an in-house online survey programmer will design a questionnaire that specifically meets your needs. We also monitor the survey throughout the timeframe it is being conducted and can field any questions respondents or clients may have.
The process is extremely simple with our On-line Internet surveys: respondents are sent an prompt letter via e-mail and asked to complete a short questionnaire. That e-mail also includes a hyperlink to a specific web address where respondents will go directly to the survey to complete, or we can distribute an e-mail message to a targeted list of desired participants. Options for this type of questionnaire are virtually limitless and results are available almost instantaneously. This process can also be done via a postcard, pager or fax, where a web site is given in order for participants to respond.
We will – Provide all HTML programming and CGI scripting. Provide a project specific URL.
Provide a hypertext linking and survey promotion where appropriate, and targeted e-mail distribution services.(Delivered to you by modem transfer)
Web conferencing – one or more participants using meeting, data conferencing, and Webcasting tools.(Delivered to you by modem transfer)
Internet surveys or Web-based panels – one or more participants respond to Internet e-mail surveys and/or visit a secure, private Web site, review concepts or materials, and then answer open-ended questions.(Delivered to you by modem transfer)
Web site design- The best in website design that is effective and properly surveyed, so you get RESULTS!
E-Mail Messaging Service
Email is one of the preferred methods of contact for many customers and our invaluable E-Mail Messaging Service is now offered. Our email management tool, InstantService Mail, gives your customers the quick, accurate and informative replies they require. Retain your valuable existing client base by building customer loyalty and raising satisfaction levels with our InstantService Mail. Our email is transforming direct marketing. eX-whY’s e-messaging offers the tools you need to manage your permission email marketing efforts, including High-Volume Delivery, Response management and comprehensive reporting,Customized message content, and Bounce Notification. E-messaging is an efficient, personalized marketing tool which enhances any direct mail program.
Rapid Integrated Messaging:
Agents can deliver prompt, concise, pre-scripted responses
Customers receive an auto-acknowledgement mail for their in-bound mail inquiry
Prompt Mail responses:
InstantService Mail allows for prompt mail initiation and response that includes customizable auto “cc” and “bcc” features
Integrated Services:
The chat response libraries of InstantService are available to mail agents
Escalate outbound mail via a hyperlink to a chat or voice session
Professional Messaging:
Spell Check within the Agent Console minimizes agent typos
Simple “point and click” mail forwarding
Real-time 24/7 reporting on queue status, response histories, and agent performance
Easy Implementation:
Implementation is fast, simple and can be live on your site within hours
Rapid Informative Responses:
Agents use Response Libraries to provide precise and prompt pre-scripted replies
Increased Agent Productivity:
A user-friendly design allows your agents to easily and rapidly respond to mail inquires
Online Chat Service
Internet-Chat based Online groups offer ongoing conversations – one to 5,000 participants in multiple cities, states, and/or countries engaged in participant-directed, threaded conversations between organizations and their internal and/or external customers (i.e., current, former, and/or potential) for any length of time 24 hours a day. Our Chat Online is a secure, private, virtual focus group room using state-of-the-art tools and applications, e.g., video, Word, Excel, PowerPoint, Web, polling, etc.(Delivered to you by modem transfer).
Many times a chat session needs the assistance of a voice conversation. For those times, InstantService™ Chat offers escalation to VoIP services. eStara, an InstantService Technology Partner, provides the voice communication technology. Your customers have the option to communicate either PC to phone or phone to phone. Gain the unique touch of voice with InstantService Voice.
Ease of Integration:
An intuitive implementation allows agent to easily and rapidly switch between voice, chat, and email
Build Brand Loyalty:
Real-time voice communication enhances the customer experience building brand loyalty
Increase Sales:
The human voice builds customer trust that increases your online sales
Ease of Implementation:
Adding a few lines of HTML code to your site and InstantService Voice is live and available for your customers.
FAQ Chat e-Service
InstantService™ FAQ delivers fast, reliable and intelligent responses to customers – 24 hours a day and 7 days a week. By offering a self-service option on your site, customers get the information they need, allowing agents more time with the inquiries that require human interaction via chat or email.
Easy Response Updates:
Integrated FAQ, Chat and Email services allows for centralized updating of response files
Real-time Escalation:
Escalate unresolved FAQ inquires to chat or voice through hyperlinked responses
Real-time reporting on service performance with 24-hour accessibility
Bulk Mail Services
Whether you mail 100 pieces of mail or 10,000,000 pieces of mail, we are the source for fast turnaround, quality service, and competitive pricing on all of your mailing projects. Our Mail services and surveys including printing, collating, folding, inserting, sealing, stamping, mail drops, matched mailings(Delivered to you by modem transfer, by mail on pressure sensitive labels, manuscript, magnetic tape, or floppy disk) can be provided with:
Bulk Mail
Standard Class Mail
First Class Mail
Second Class
Third Class
Bar Code
Automation and Bar Code Flats
Our Services:
Envelope Inserting
InkJet Addressing (Up to 600 d.p.i.)
Laser Printing
Email messaging and broadcasts with mailing,
Mailing List Management & List Rentals
Barcode encoding of mailing lists,
Carrier Route Encoding,
C.A.S.S. & P.A.V.E. Certified List Software
Mail Label Affixing
Tabbing/Wafer Seal Affixing
Folding, Collating, & Hand Packaging & Assembly
Postage Stamp Affixing & Metering
Preparation of Standard Bulk Mail, Presorted First Class Mail, Periodicals, UPS & FedEx Shipments, Fulfillment
Maximum Postage Discounts
Hand Assembly, Packaging, and Fulfillment
High speed copying and duplicating
Complete printing from 1 color to 4 color process, from postcards to newsletters to brochures
Pickup & Delivery throughout So. Calif.
Fast Turnarounds, Quality Service,
Knowledgeable & Friendly Customer Service
Broadcast Fax Service
Our Broadcast fax services include Surveys involving material faxed to the respondent prior to interview.(Delivered to you by modem transfer, by mail on pressure sensitive labels, manuscript, magnetic tape, or floppy disk)
On-site Research Service
We will even do a standard Paper/Pencil Survey questionnaire, which can be designed for a multitude of applications. These questionnaires work well for almost any type of survey project, whether it be employee or customer based. Our On-site research service includes One-on-one in-depth interviews (IDIs) – one participant, Dyads or triads – two or three participants for Mini-focus groups, – four to seven participants, Regular focus groups – eight to 10 participants, Super groups – 11 or more participants, In-person groups – one to 12 participants or more in face-to-face, real time sessions for any length of time.(Delivered to you by modem transfer)
Audio Conference Services
Audio conference groups – one to 20 participants from one or multiple cities or countries for one to three hours using secure audio conferencing and Web tools one or multiple cities or countries for one to two hours using video conferencing(Delivered to you by modem transfer, by mail in manuscript, magnetic tape or floppy disk)
Data Entry Services
Our Data Entry service includes creating code lists for open-ended questions and to verify 100 percent of the data entered.(Delivered to you by modem transfer, by mail in manuscript, magnetic tape or floppy disk)
Data Tabulation Service
Of course, we usually like to start from scratch with most survey projects, but if you already have a questionnaire or form you’re using now, or even have completed surveys that you just can’t seem to pore through, send them to us and we can tabulate the results for you and you can be guaranteed of complete anonymity and confidentiality. Our Data Tabulation service provides easy to understand data tables with your report. Provides detailed cross tabulations for examination of important sub-samples when requested with coded verbatim answers.(Delivered to you by modem transfer, by mail in manuscript, magnetic tape or floppy disk)
Survey Administration
Our state-of-art facility is equipped to handle questionnaire send outs of any size. We’ll gladly ship your questionnaires to individuals, departments or different companies that include all instructions, questionnaires and postage-paid business reply envelopes.
Our administration services also include e-mailing your employees or customers with an introductory letter and hyperlink that takes them directly to the questionnaire for immediate response.
If it can be done – we can do it at the BEST PRICE!
WE GUARANTEE:money_color
Quick Turnaround
Our turnaround time averages less than 5 days in-house for survey processing. Our specialty is high volume work and we consistently surprise our customers with the speed at which reports are produced and distributed. As an additional option, questionnaires may be printed in-house on our state-of-the-art equipment, if traditional printing methods do not meet your timeframes.
Value Pricing
Surprisingly enough, our customized packages are competitive with other firms’ “off-the-shelf” survey package pricing. Our philosophy is that off-the-shelf surveys rarely work for every organization, and you deserve a customized product that meets your needs — without breaking the bank.
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We also offer significant discounts for high volume work and repeat business. Substantial savings are provided on subsequent runs of the questionnaire, as design and programming costs are absorbed with the first run. Trend information is always available at no additional charge.
Easy to Interpret Results
We believe that no survey research project is worth doing unless the results are actionable. That’s why we have designed reports in an easy to use format that includes charts, graphs, and data tables. Write-in comments are typed verbatim — never scanned — and can be categorized, quantified and analyzed. Executive Summaries are also available.
Just as all questionnaires are customized, we will also work with your organization to develop a report format that meets your needs. Reports can be produced in color, black and white, or on transparency film, or they can be designed as a PowerPoint presentation. They can be generated on paper or saved to a CD-ROM, totally eliminating printed material.
Our clients use marketing research information to measure customer satisfaction, generate greater sales, and make better strategic decisions. Our services are high quality with fast personal service and affordable rates for our mail, phone and internet surveys, services and products.
We look forward to serving you in the future.

Marketing Center Services

The eX-whY? Total Solution Services of are:

-Strategic Planning & Analysis
-Proprietary Consumer and Trade Research
-Comprehensive Marketing Plans
-Creative Development & Execution
-Media Planning, Modeling & Buying
-Trade & Alternative Marketing Channel Development
-Sales Promotion & Event Marketing

(510) 394-4601


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