SUPERSTAR Sports, Entertainment, Celebrity and Influencer Charities: Good for Image, But What About Good Works?

SUPERSTAR Sports, Entertainment, Celebrity and Influencer Charities: Good for Image, But What About Good Works?
Branding is one reason for a SUPERSTAR sports, entertainment, celebrity and influencer to attach his name to a foundation or good works of some sort. In fact, it is essential if the celebrity wants to build a brand out of himself. And it would be crazy not to brand oneself these days if one is to be a mega star.

Elton John Oscar Party

Some stars who have entangled their images so completely with good works that they are basically untouchable, at least in certain communities: Rosie O’Donnell, George Clooney, Bono, LeBron James, Tyler Perry, Oprah, JayZ and Beyonce, Brad Pitt, Angelina Jolie, Magic Johnson, Matt Damon, and the list goes on and on and on. It’s awfully hard to criticize someone who raises money to oppose genocide or wipe out poverty or educate people about AIDS.

The question is: Are celebrities who embrace charitable works, who dole out their money in charitable contributions, who found their own or become spokesmen for charities all good, or is that sneaking suspicion that maybe there is something in it for them relevant? I don’t know that anyone could answer with certainty. But the truth suggests that charitable contributions equal tax breaks, and revealed that when a star has his own foundation the money can be used to his advantage, say reserved until the star needs some sort of a boost for a premier or saved for use when the star is losing some of that star power.

I have to admit, however, that some celebrities are way beyond the need of a “boost” from their charities. And it is not as if the charities aren’t advanced from association with a star. Especially in the social media age where we can follow our favorite celeb on Facebook and Twitter; we are alerted to our favorite stars’ causes and influenced to give in a cycle, whether good or bad, that the celebrity gets great PR from supporting a charity and the charity needs the celebrity to reach the masses and to get a little press.

And some stars are legitimately involved in changing the world at a very deep level. Some are so committed that they use their power to sway not only their everyday fans, but also the United States government.


Government and World Leaders. It is reported that Natalie Portman was shocked when she was granted a meeting with congress. She was the new ambassador for Finca, and she was their ticket to Capitol Hill. She asked why she was the one who had access to congress rather than the head of the foundation or the public who had elected their representatives, and the sad fact was that members of congress already “knew” her and were anxious to meet her because she is an actress. And other celebrities use their power in the same way. Bono is versed in lobbying, and he took George Clooney with him to the 31st G-8 summit.

The top celebrity charities and foundations are in a unique position to quite literally change the world, given the clout of their endorsements and the amount of exchanged funds at stake. The subject may be related to social, economic, or other issues, but in any case there are many causes that have managed to leave a notable imprint on their intended target, partly thanks to the name power behind famous backers.

Not all celebrities give large sums to the charities. In many cases the celebrity is simply a paid face to attract donors. In some instances the celebrity’s appearance fee is more than the money given to the charity’s mission. Some fail to continue to be associated with the charity that used their name that brought the attention to the nonprofit.

So perhaps stars and charities are neither entirely good nor entirely bad but necessary. After all, who else has the kind of sway to influence the public, the government, and the world? Maybe it doesn’t matter that not all celebrities are in it for their fellowman but rather for self-promotion. It could be that we shouldn’t care that celebrity charities are sometimes like the Kim Kardashian wedding: We don’t know if we are to believe the charity work is for real, or if they are there simply to brand, promote, and use an otherwise sacred institution for ratings. It doesn’t matter because stars reap positive results in a way that nothing else and possibly nobody else can.

And what does all of this say about humanity? What does it mean that we rely so heavily on our stars for moral guidance rather than our teachers, our parents, our peers? You be the judge. In the meantime, there are some celebrities who we should thank because they are doing the most for the best causes, and the betterment of mankind has never looked so good, and felt even better.

Where is the Board?

In virtually all instances illustrated above, the board has been nonexistent or deficient in exercising its responsibilities. The board has been blinded and a sleep at the switch when they simply follow a charismatic celebrity. Boards have not set the “tone” for the organization. These charities fail to have strong independent leadership and typically no separation between the board and the staff.

Celebrity Supporters Can Bring Visibility to Charities — but Careful Screening Is Crucial

Celebrity Supporters Can Bring Visibility to Charities — but Careful Screening Is Crucial
Celebrities and charities can make a productive marriage — with the famous satisfying their desire to help society (and perhaps burnishing their public images at the same time) and the organizations enjoying greater visibility and often an increase in donations. But when the parties are mismatched, the pairings can also result in splits as acrimonious as any high-profile Hollywood divorce — with potential hazards for charities that have pinned too many of their hopes on a star.

Public figures, say charity managers and fund raisers, are particularly good at drawing attention to an organization’s mission and giving a boost to fund-raising efforts. But nonprofit leaders still advocate screening celebrities carefully to make sure their aims and those of a charity overlap, and clearly communicating both parties’ expectations.

Many public figures want to share their good fortune with worthy organizations. A lot of celebrities are good people, they have good hearts and good souls.

An example, several popular young singers, including Alicia Keys and Gwen Stefani, organized a remake of the Marvin Gaye song “What’s Going On,” which was eventually released to benefit several organizations. It was really impressive to see how blessed they felt they were for having been given the gift of celebrity. It helped them cope with their celebrity status for having received the wealth they have received. These are people who want to use music to change the world

Elton John Oscar Party

That’s a more idealistic view.

The Personal Touch

Celebrity involvement often takes the form of public-service announcements or the occasional personal appearance to help a fund-raising event attract more people and garner more news coverage. For some organizations, that is all the lift they need.

You should alway plans something special for Special Events. You not only want a top-notch performer, but you want to get them to spend a little time with the donors and volunteers. If they can really engage beyond what they do on stage, that’s an asset to any organization.

Have them attend a reception, then perform, before or after dinner. After the performance, the celebrities posed for photos with major donors. Often, it is in that post-performance schmoozing that is most beneficial to the charity. The celebrity is able to have a positive impact if they spent time with attendees to talk to them after each photo. It is very real and very generous. The celebrity always kept exclaiming how excited they were about the mission. The celebrity really saw what was happening and was eager to support it.

We believe that the celebrity personal touch will help strengthen the relationship with its supporters for the future. It’s not always the immediate that’s apparent. With the photos, the conversations, make a long-term impression with the donors. It’s just another reason to enjoy coming to the office.

When celebrities make personal connections to their charities, their commitment deepens beyond a general wish to do good. Their working-class roots or religion can enhance their desire to help. During the corporate tour, they should met the group’s executive director that can lead to a kinship and bonding with their clients from the beginning. They may really appreciate the people there by striking up friendships with several of the employees, and they look forward to seeing each other.

Preparing Stars to Shine

No matter how strongly a public figure believes in a charity’s mission, it’s vital to prepare them for their inevitable role as the group’s public supporter.

The media turns out when you have celebrity participation. It becomes your job, when there’s a celebrity who might get targeted by the media, to make sure they have the knowledge that they need. Failing to do so can cause embarrassment — for the celebrity, who may look foolish or naive in front of the press, and for the organization, which can be trivialized or misrepresented.

When prepping famous supporters, give them its mission statement, and offers them a “sound bite” or one-line summary of the organization’s work that they can repeat to the press.

We also work hard to identify one or two standout accomplishments that are easy for people to remember. There’s no need to weigh them down with data: Bear in mind that celebrities and their talent for communication can be a great asset, and that the media is often only looking for one or two quick statements about what you do and how successful you are.

In addition, celebrities take corporate tours to learn about its programs firsthand. While the organization does not have a single designated celebrity spokesperson, it has been the recipient of a broad range of participation from famous supporters in both its programming and fund-raising efforts — and that helps when dealing with the news media. Where possible, you want people to be able to speak about their own impressions and time spent with you.

Telling celebrity supporters about an organization’s work is important, but as public figures find out about the charity, the charity should also gauge their willingness to commit both time and money to the cause to help celebrities set up charitable foundations.

The best way for a charitable organization to get the maximum benefit from their relationships with celebrities is to inform the would-be supporters, as clearly and simply as possible, what will be expected of them. They’re pulled in a million different directions, and focus is a problem.

One way to determine a celebrity’s long-term commitment lies in the bottom line. It’s absolutely critical that celebrities donate money. Why should I, as someone who makes hundreds of times less, donate if they don’t? Sure, their time is important, but the public might well say, “If you won’t put up a dollar of your money, why should I?” Yes, their time is valuable, but the fact that they are celebrities is what enables their time to be valuable. Giving shows a stronger commitment.

Despite this recommendation, many charities do not require monetary donations from their celebrity supporters. As with non celebrities, a strong financial commitment to a cause usually accompanies in-depth involvement. But in the case of famous people, one-time associations are often likely to result in the celebrities receiving honoraria of their own with a donation to the celebrity’s foundation.

Some organizations are so in need of visibility — and grateful for celebrity help — that they shy away from also requesting donations. It can be such an ordeal, in terms of scheduling, to get them to participate in different kinds of things that take a back seat. Perhaps you’re a small, poorly funded nonprofit doing advocacy. Certainly, we could all benefit from more money. But you have to be careful about not over asking including requests for financial aid.

Avoiding Controversy

Having a famous supporter onboard can give a nonprofit group wide visibility. However, that spotlight can grow uncomfortably hot if the celebrity becomes embroiled in a public controversy or personal scandal. And even the most wholesome of public figures may become burdensome to a charity if they lack commitment — or bring unreasonable demands.

Careful screening has helped prevent some charities from entering into relationships with troubled celebrities. United Way of America, for example, has for 30 years been served by supporters who play in the National Football League — an organization that, despite its members’ popularity, has in recent years seen some of its athletes embroiled in substance abuse, and accused of domestic violence and even murder. However, the charity has not been tarnished by some football players’ brushes with the law because the league does its own careful choosing of its representatives. To be recruited by the league and the teams for United Way work, the players need to be model citizens who believe in and exemplify through their citizenship the type of message that we’re trying to deliver through the campaign.

Without a group like the National Football League to pick the most likely prospects from its own ranks, however, the process becomes akin to hiring a staff member. You need to talk to a wide spectrum of people and really need to do a thorough background check.

There are a few basic “red flags” to heed. It’s common sense that if someone is not getting back to you in a timely manner, that’s a good indication of how business is going to go. If they’re uncomfortable talking about their own charitable commitments, that would also be a red flag, because if they’re noncommittal about where they’re donating their own money, it would indicate that they’re not really giving.

Even well-intentioned celebrities can become so high-maintenance that their demands outweigh the benefits of their support. The need to make both sides’ expectations clear at the outset. Up front, ask what they would be looking for in return, are they expecting travel expenses for themselves, a significant other, a whole entourage? If they need first-class accommodations for a dozen people, it’s a real test of their commitment to you. And if you get more involved with them later on, it’s just going to get worse, not better. And if you’re trying to raise money, it can cut into that.

Some non-profits has seen first-hand the trouble that can come from dealing with the associates of celebrities being sued for activities of a fund trustee, lawyer, the stars, former employers, for claims that they sabotaged the relationship with the entertainers and suggestion that they hire a friend of the entertainer as a fund raiser even though they had no experience in the field.

Non-profit charities have learned over the years that philanthropy needs to be treated like a business, and you’ve got to know who you are working with, whether the people you are hiring or doing business with are celebrities or not.

Another pitfall for the relationship between public figures and charities can come when an artist’s marketability stands at odds with a charity’s message. The Global AIDS Alliance’s “What’s Going On” project has originally been intended as a campaign solely to benefit international groups that fight the disease. But when, after September 11, record companies and others feared its AIDS message would be irrelevant in the wake of the terrorist attacks, the song was released to benefit the September 11th Fund as well.

However, some artists who were involved in the project when it was intended to benefit AIDS charities were upset that the money generated would now be split with another cause. And other artists feared that the song’s antiwar lyrics would trigger a backlash among fans eager to retaliate for the terror attacks. The artists might have been antiwar, but their audiences at that time might not have been. The controversies, he says, hurt both the song’s fund-raising efficacy and its anti-AIDS educational message.

People who are involved in celebrity, advocacy, and cause-related work, monitor what’s being said about them, and if they get a negative response from their audience, they modify their advocacy. Their power is only in their ability to maintain a following. If they don’t have people buying their CDs, they don’t have a way of helping any cause. They won’t do anything to compromise it.

Advocacy is a risk for people. The primary objective is to sell records. They are marketers. If they try to integrate the marketing of their cause, and if there’s some kind of push-back, they might retreat, they might modify how they relate to the cause.

A key point of any long-term association, understand celebrities who are not fully committed to a charity’s mission may lend their support only until it becomes inconvenient for them. An organization needs to figure out from the start why famous people are willing to help.

Is there a personal connection, do they really believe in it to the very core of their being, or is it a way for them to get publicity? Because if it’s the last one, it’s never going to work out. Once the need for publicity runs out, they’re going to be gone.

CAECAY’S Significance, Highlights and Benefits of Partnerships

CAECAY’S Significance, Highlights and Benefits of Partnerships Matching Athletes, Entertainers, Celebrities, and Influencers to Support Charities Creating Alternatives for Youths

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

In recent years, the role of athletes, entertainers, celebrities, and influencers in supporting charitable causes has become increasingly prominent. Many individuals in these fields recognize the importance of using their platforms to make a positive impact on society, particularly in providing alternatives and opportunities for the younger generation. Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths collaborates with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures, the Aaron & Margaret Wallace Foundation and Nowtruth, design engineers campaigns leveraging their influence, so these public figures can significantly contribute to charities that focus on creating alternatives for youths, enabling them to shape a brighter future. Herein CAECAY explores the significance of matching athletes, entertainers, celebrities, and influencers with charities and highlights the benefits such partnerships can bring.

CAECAY Enhancing Awareness and Visibility:

Athletes, entertainers, celebrities, and influencers possess vast reach and influence across various platforms, including social media, television, and live events. CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth clients partnering with charities focused on creating alternatives for youths, these individuals can amplify the visibility of such causes and raise awareness among their extensive fan bases. Their involvement helps shine a spotlight on the issues faced by young people and the solutions offered by these charities, ultimately garnering increased public support and attention.

CAECAY Inspiring and Motivating Young Individuals:

Public figures in the realms of sports, entertainment, and celebrity hold a unique power to inspire and motivate young individuals. CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients actively supporting charities that provide alternatives for youths, these influential personalities can serve as role models, demonstrating the possibilities and opportunities available to the younger generation. Through their actions and advocacy, they can inspire young people to pursue their dreams, overcome challenges, and actively contribute to society.

CAECAY Leveraging Networks and Resources:

One of the greatest assets athletes, entertainers, celebrities, and influencers bring to charitable partnerships is their extensive networks and resources. These individuals have connections with other influential figures, brands, and organizations, which can be leveraged to support charities focused on creating alternatives for youths. Through collaborations and strategic alliances, they can attract additional funding, secure sponsorships, and mobilize resources that are crucial for expanding the reach and impact of these charitable initiatives.

CAECAY Promoting Positive Social Change:

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients aligning themselves with charities that promote alternatives for youths, public figures can contribute to positive social change on a broader scale. Their involvement not only highlights the significance of addressing the challenges faced by young individuals but also encourages the public to take action. By leveraging their fame and influence, these individuals can inspire their followers to contribute their time, resources, or expertise to support these charitable causes, fostering a collective effort toward building a brighter future for the younger generation.

CAECAY Building Long-Term Partnerships:

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth matching athletes, entertainers, celebrities, and influencers with charities that create alternatives for youths can lead to long-term partnerships. These collaborations extend beyond one-off events or campaigns, as public figures can become actively involved in the ongoing efforts of the charity. By committing their time, expertise, and resources, they can provide consistent support, establish mentorship programs, or even create scholarships to help young individuals pursue their dreams and aspirations. Such long-term partnerships have the potential to bring sustainable change and lasting impact.

The CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients collaboration between athletes, entertainers, celebrities, and influencers with charities focused on creating alternatives for youths is a powerful force for positive change. Through their reach, influence, and resources, these public figures can enhance awareness, inspire young individuals, leverage networks, and promote positive social change. By actively engaging with these charitable causes, public figures can contribute to building a brighter future for the younger generation and foster a society that values and invests in its youth. It is through these meaningful partnerships that we can truly make a difference and create a world where every young person has access to alternative opportunities for growth and success.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”: pages to complete the requisite form and submission.

Monetizing Your Personal Brand: CAECAY Empowering Student Athletes, Entertainers, Celebrities, and Influencers with NIL Expertise

Julia Foxx

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. Thanks to the NCAA’s recent policy change allowing college student athletes to profit from their NIL, a world of opportunities has opened up. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

Client Campaign: “Unlock Your Potential with CAECAY’s NIL Monetization Program”

Campaign Objective:

To raise awareness among student athletes, entertainers, celebrities, and influencers about the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), partnership with Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth and its NIL Monetization Program. The campaign aims to showcase the opportunities available through monetizing Name, Image, and Likeness (NIL) and encourage individuals to leverage their personal brand for financial success.

Monetizing Your Personal Brand: CAECAY Empowering Student Athletes, Entertainers, Celebrities, and Influencers with NIL Expertise

“Embrace Your Power. Monetize Your Influence.  Join CAECAY’s NIL Revolution!”

Target Audience:

Student Athletes, Entertainers, Celebrities, and Influencers seeking to monetize their NIL and earn income from their personal brand.
Athletes, Entertainers, Celebrities, and Influencers looking to expand their revenue streams and maximize their reach.
Coaches, mentors, and industry professionals who support and guide athletes, entertainers, celebrities, and influencers.

Campaign Elements:

Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads:

Create visually captivating and inspiring commercial ads that highlight the success stories of athletes, entertainers, and influencers who have benefited from CAECAY’s NIL Monetization Program. Showcase the various avenues of income generation, such as autograph signings, coaching lessons/clinics, social media endorsements, and appearances at restaurants or events.

Digital Advertisements:

Develop engaging digital ads for social media platforms, websites, and mobile apps. These ads will:
Feature compelling visuals and persuasive messaging to capture attention and generate interest.
Highlight the financial opportunities available through NIL monetization and CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s expertise in the field.
Direct viewers to the CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth website or dedicated landing page for more information and enrollment.

Influencer Collaborations:

Partner with influential athletes, entertainers, celebrities, and social media influencers who have successfully monetized their NIL. They will serve as brand ambassadors and share their experiences, insights, and endorsement of CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s NIL Monetization Program through:
Sponsored social media posts and stories.
Live streams or recorded videos discussing the benefits of NIL monetization and CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s support.
Collaborative content, such as Q&A sessions or exclusive interviews, showcasing their journey and financial success.

Educational Webinars and Workshops:

Organize informative webinars and workshops led by industry experts and professionals from CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth. These sessions will cover topics like:
Understanding the legal aspects and guidelines of NIL monetization.
Building and managing a personal brand for maximum impact.
Social media strategies to enhance engagement and attract sponsorships.
Financial planning and wealth management for long-term success.
Contract negotiations and endorsement opportunities.
Angel Reese

PR and Media Outreach:

Engage with media outlets, sports networks, and entertainment platforms to share the success stories of individuals who have thrived through CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s NIL Monetization Program. Provide press releases, interviews, and media kits highlighting the transformative experiences and financial gains achieved by program participants.

Campus Activations and Events:

Organize interactive events and activations on college campuses, sports venues, and entertainment hubs. These activities may include:
Panel discussions featuring industry experts, successful athletes, entertainers, and influencers sharing their NIL monetization journey.
Autograph signings, meet-and-greets, or mini-clinics conducted by prominent athletes or entertainers.
Competitions or challenges encouraging students to showcase their talent and entrepreneurial spirit.
Sponsorship of sporting events or concerts, leveraging CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s presence to connect with the target audience.

Measurement and Evaluation:

Track website traffic, click-through rates, and conversions from digital advertisements.
Monitor social media analytics to assess reach, engagement, and audience sentiment.
Measure the number of enrollments and inquiries received through the campaign period.
Conduct surveys and feedback sessions to gauge awareness, perception, and satisfaction among the target audience.
Monitor media coverage, including press mentions, interviews, and features, to evaluate campaign reach and impact.

CAECAY recognizes that student athletes and entertainers possess unique talents and personal brands that can be harnessed for financial gain. Through their comprehensive program, they equip individuals with the knowledge, tools, and support necessary to leverage their NIL effectively. Whether it’s signing autographs, coaching lessons and clinics, social media endorsements, or appearances at restaurants and events, CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s program provides the guidance needed to maximize earning potential. Their expertise and proven track record make them an invaluable resource for those seeking to monetize their personal brand.

Empowering Through Education:

One of CAECAY’s core principles is education. They understand the importance of equipping student athletes and entertainers with the skills and knowledge required to navigate the complexities of NIL monetization. Through their partnership with industry experts and professionals, CAECAY offers educational webinars and workshops that cover a wide range of topics. From legal aspects and guidelines surrounding NIL monetization to building and managing a personal brand, participants gain valuable insights and practical strategies for success. CAECAY’s dedication to empowering individuals through education sets them apart as a leader in the field.

A Network of Support:

CAECAY’s network of influential organizations and personalities provides participants with unparalleled opportunities for growth and collaboration. The Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth bring their expertise, connections, and resources to the table, ensuring participants receive the support they need to thrive. With their guidance, individuals can navigate the intricacies of contract negotiations, endorsement deals, and wealth management, fostering long-term success in their careers.

Creating Alternatives for Youths:

Beyond the individual benefits, CAECAY’s mission extends to creating alternatives for youths. By empowering student athletes and entertainers to monetize their NIL, CAECAY generates opportunities that not only shape their own futures but also provide inspiration and pathways for aspiring young talents. Through mentorship programs, community engagements, and outreach initiatives, CAECAY strives to make a positive impact on the lives of young individuals, creating a ripple effect that reaches far beyond the realm of sports and entertainment.

As the landscape of collegiate sports and entertainment continues to evolve, CAECAY stands at the forefront, offering a comprehensive program that unlocks the financial potential of student athletes and entertainers through NIL monetization.

Through an integrated advertising campaign encompassing television commercials, digital advertisements, influencer collaborations, educational webinars, PR outreach, and campus activations, CAECAY aims to empower student athletes, entertainers, celebrities, and influencers to monetize their NIL. By showcasing success stories, providing educational resources, and fostering strategic partnerships, the campaign will drive awareness and engagement, positioning CAECAY as a trusted partner in unlocking financial opportunities through NIL monetization.

With their 50 years of experience, partnerships with influential organizations and personalities, and dedication to education and empowerment, CAECAY is paving the way for a new era of financial opportunities. By joining forces with the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, CAECAY creates a formidable alliance that is set to revolutionize the world of NIL. Together, they provide the guidance, resources, and support needed for individuals to maximize their personal brand and create a prosperous future.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”:

CAECAY Igniting Change through Charity Support

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

CAECAY Partner Client Athletes, Entertainers, Celebrities, and Influencers: Igniting Change for Underserved Youth through Charity Support.

In our world of constant media consumption, CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients influence of athletes, entertainers, celebrities, and influencers cannot be overstated. These individuals possess the power to captivate and inspire millions. Harnessing their reach and popularity for a noble cause, such as supporting charities that create opportunities and alternatives for underserved youth, has the potential to bring about profound positive change. CAECAY explores how these influential figures can impact support charities and the lives of underserved youth, fostering hope, empowerment, and transformation.

CAECAY Amplifying Awareness:

Athletes, entertainers, celebrities, and influencers possess an extensive network of followers and fans, granting them a significant platform. When they align with support charities, they can effectively raise awareness about the challenges faced by underserved youth. Through social media campaigns, public appearances, and personal testimonials, they amplify the voices of these young individuals, shedding light on their struggles and the need for meaningful alternatives. By using their platform to advocate for change, they inspire a wider audience to take action and support these causes.

CAECAY Inspiring Empowerment:

The involvement of influential figures in support charities has the power to inspire underserved youth. By sharing their personal stories of triumph over adversity, athletes, entertainers, celebrities, and influencers offer relatable role models who have overcome similar obstacles. This inspiration instills a sense of hope and self-belief within these young individuals, showing them that they, too, can rise above their circumstances. The examples set by these figures demonstrate that there are alternatives and opportunities available, igniting a fire of motivation and empowerment within underserved youth.

CAECAY Mobilizing Resources:

One of the most significant contributions that athletes, entertainers, celebrities, and influencers can make to support charities is mobilizing resources. Their involvement often results in increased visibility and public interest, leading to a rise in donations, sponsorships, and partnerships. Through fundraising events, benefit concerts, or charity auctions, these influential figures bring attention to the cause and encourage others to contribute their time, money, and resources. This influx of support allows support charities to expand their programs, provide better opportunities, and create lasting change for underserved youth.

CAECAY Driving Policy Change:

Beyond raising awareness and mobilizing resources, athletes, entertainers, celebrities, and influencers possess the power to drive policy change. Their prominence allows them to engage with lawmakers and policymakers, advocating for reforms that can positively impact underserved youth. By leveraging their influence and personal experiences, they can bring attention to systemic issues and push for legislative changes that prioritize the well-being and future of these young individuals. Their involvement in public discourse can generate momentum for policy initiatives that create opportunities and alternatives for underserved youth.

CAECAY Long-Term Impact:

The impact of athletes, entertainers, celebrities, and influencers on support charities extends far beyond short-term campaigns or events. Their involvement can spark a ripple effect, inspiring others to get involved and make a difference. By leveraging their networks, these influential figures create a powerful web of support, drawing in individuals from diverse backgrounds who share a common goal of empowering underserved youth. This collective effort ensures the longevity and sustainability of support charities, making a lasting impact on the lives of countless young individuals.

The CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth clients partnership between athletes, entertainers, celebrities, and influencers with support charities holds immense potential for transforming the lives of underserved youth. Through their platforms, these influential figures amplify awareness, inspire empowerment, mobilize resources, drive policy change, and create a lasting impact. By leveraging their fame and influence for social good, they become catalysts for change, igniting hope and opening doors of opportunity for the most vulnerable among us. Together, these individuals and support charities can build a more inclusive and equitable society. Go to our Matching Charitable Philanthropic Organizations with ICONS or Matching ICONS with Charitable Philanthropic Organizations pages to complete the requisite form and submission.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”:

Leveraging 50 Years of Experience for Athletes, Entertainers, Celebrities, and Influencers in the NIL Era

The Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), in partnership with the Aaron & Margaret Wallace Foundation (AMWF) and its online platform, Abdul-Jalil al-Hakim,, Superstar Management, Ex-why AdVentures,,, and Nowtruth marketing plan outlines strategies to capitalize on the 50 years of experience and expertise with the objective to harness the influence of athletes, entertainers, celebrities, and influencers to maximize their earning potential in the new era of Name, image and likeness (NIL) monetization for college student athletes.


Angel Reese

The recent change in NCAA regulations allows college student athletes to monetize their personal brand and NIL. This presents a significant opportunity to leverage the extensive experience and networks of CAECAY, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, Nowtruth and their affiliated platforms to support student athletes in maximizing their earning potential.

Target Audience:

The primary target audience for this marketing plan includes:

College student athletes seeking to monetize their NIL

Brands, businesses, and organizations interested in partnering with student athletes for promotional activities

Fans, followers, and supporters of student athletes looking to engage with their favorite athletes on a more personal level

Marketing Strategies:

a) Establish a Comprehensive Online Presence:

Create a dedicated website (e.g., as a central hub to showcase the services, expertise, and success stories of CAECAY, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, Nowtruth and other affiliated entities.

Develop engaging content, including blog posts, articles, and case studies, highlighting the benefits and potential of NIL monetization.

Leverage social media platforms to connect with target audiences, share educational content, and promote success stories.

Educational Outreach and Workshops:

Organize seminars, workshops, and webinars targeting student athletes, educating them on the opportunities, legalities, and best practices of NIL monetization.

Collaborate with universities, sports organizations, and student athlete associations to conduct comprehensive training sessions.

Athlete Representation and Management:

Offer professional representation and management services to student athletes, providing guidance in branding, contract negotiations, and endorsements.

Develop a network of industry experts, including lawyers, marketing professionals, and financial advisors, to provide holistic support.

Brand Partnerships and Sponsorships:

Identify and connect student athletes with suitable brand partnerships and sponsorships that align with their personal brand and values.

Facilitate collaborations through AMWF’s online platform,, connecting brands and student athletes for promotional opportunities.

Events and Experiential Marketing:

Organize and promote live events, autograph signings, coaching clinics, and appearances featuring student athletes to engage fans and generate revenue.

Collaborate with local businesses, restaurants, and venues to create unique experiences centered around student athletes.

Promotion and Advertising:

Digital Marketing:

Utilize targeted online advertising campaigns to reach student athletes, sports enthusiasts, and potential brand partners.

Implement search engine optimization (SEO) strategies to increase the visibility and ranking of the dedicated NIL-focused website.

Influencer Marketing:

Leverage the influence and reach of established athletes, entertainers, celebrities, and social media influencers to promote the benefits of NIL monetization.

Encourage testimonials and endorsements from successful student athletes who have benefitted from NIL opportunities.

Media Relations:

Develop strategic partnerships with media outlets, sports publications, and online platforms to amplify the message and generate positive press coverage.

Provide media outlets with exclusive access to success stories and case studies to highlight the effectiveness of the NIL monetization strategies.

Measurement and Evaluation:

Regularly assess the effectiveness of marketing efforts by monitoring key performance indicators (KPIs) such as website traffic, engagement metrics, lead generation, brand partnerships secured, and revenue generated for student athletes.


Allocate a sufficient budget for digital marketing campaigns, event organization, content creation, and strategic partnerships. Regularly review and optimize the budget allocation based on the effectiveness of each initiative.

By leveraging the 50 years of experience of CAECAY, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, Nowtruth and their affiliated platforms, this marketing plan aims to position them as industry leaders in helping student athletes monetize their NIL. Through comprehensive online presence, educational outreach, athlete representation, brand partnerships, and targeted promotions, the plan seeks to empower student athletes and drive success in the new era of NIL monetization.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”:

Everything You Need to Know About NIL

Introduction To Name, Image, Likeness (NIL)
College sports are currently undergoing what may prove to be the single most significant change they will ever experience, all from one simple question: should college athletes be paid? The answer comes down to three letters: NIL.Until recently, the question of should college athletes be paid was answered by the fact that across all sports and universities, student athletes were considered amateurs and therefore prohibited from receiving monetary compensation for their athletic accomplishments. The concept of paying college athletes, however, has been anything but a clear cut issue.

Athletes have demanded compensation through various means and coaches have been caught trying to incentivize players to come to their school through elaborate gifts or sneaky offerings of cash, but the debate about paying college athletes has never moved the needle on any concrete action. While the NCAA and individual universities have profited off of the name, image, and likeness of their student athletes for decades, it isn’t until recently that the athletes themselves are being invited to take a slice of this massive pie of revenue.

The NCAA’s board of directors officially suspended the organization’s rules prohibiting athletes from selling the rights to their names, images and likenesses. These new rules, and the various state laws that have followed, represent a major shift in the NCAA’s definition of “amateur student athlete.” The debate asking should college athletes be paid is only heating up. While NCAA have long fought to keep students out of the money-making side of college sports, athletes now have varying extents of protection, allowing them to profit by selling their name, image, and likeness (NIL) rights.

NCAA president Mark Emmert explained the decision by saying this:

While this decision will have long-term implications which are yet to be foreseen, the short-term shift in amateurism rules means college athletes can start making money now. But how?The new guidelines provide a loose, gray area that is still being interpreted by lawyers and athletes alike. But one thing is for certain: athletes don’t need to wait for the dust to settle to start taking advantage of the new opportunities afforded them by NIL rules.

As of now, the NCAA has stated that the current rules are temporary until Congress has the opportunity to create national laws allowing for clearer regulations for future college athlete NIL deals. That means that currently all athletes have some opportunity to profit from NIL as state laws start to go into effect. So, if you want to know how exactly NIL works, who can profit off their NIL, which states have NIL laws, how athletes are currently cashing in on NIL, and/or how you can make money off of your own NIL, below is everything you need to know.

What does NIL mean and where did it come from?
In the simplest of terms, Name, Image and Likeness (NIL) is a term that describes the means through which college athletes are allowed to receive financial compensation. NIL refers to the use of an athlete’s name, image, and likeness through marketing and promotional endeavors. This can include autograph signings, product endorsements, social media posts, and more.At the same time, it’s important to understand what NIL does not mean. NCAA rules still prevent schools from paying players directly. This means that college coaches cannot offer money as an incentive for high school athletes to come play at their school, nor can athletes receive compensation directly from their university based upon their athletic achievements. Because the NCAA still intends to maintain its amateur sports status, paying athletes for their play on the field isn’t possible. However, NIL is the workaround for athletes to get paid without technically being considered professional athletes who make a living playing their sport.

NIL can trace its origins to a class-action lawsuit filed in the late 2000s that marks the beginning of the “should college athletes be paid” debate. Former UCLA basketball player Ed O’Bannon argued that college athletes should be compensated for the use of their name and image in video games. Eventually, ​​A judge ordered the NCAA to pay $44.4 million in attorneys’ fees and another $1.5 million in costs to lawyers for the plaintiffs in the Ed O’Bannon class-action antitrust lawsuit. This case opened up the doors for more questions and lawsuits around athletes’ name, image, and likeness.

The largest of these advancements came in 2019 when California enacted the Fair Pay to Play Act, which allowed athletes to be compensated for promotional opportunities. Other states quickly followed and similar legislation in different regions forced the NCAA to take a look at their stance on NIL.

As of now, NIL guidelines are relatively simplistic, leaving a lot to interpretation. Per the NCAA board of directors, the rules state that:
College athletes can engage in NIL activities that are consistent with the law of the state where the school is located.Colleges and universities are responsible for determining whether those activities are consistent with state law.

Student-athletes who attend a school in a state without a NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.

College athletes can use a professional services provider for NIL activities.

Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.

As one can see, these rules have created a modern day Wild West situation, with everyone looking to find where exactly the line in the sand is and what might happen when they cross it. It’s no longer a question of should college athletes be paid, but how.What we do know is that payments for athletic-related performance cannot come from the universities themselves but must come from businesses. Also, some (but not all) state laws prohibit athletes from endorsing alcohol, tobacco, or gambling products, and some (but not all) states also prohibit athletes from using their school’s logos or other copyright material in endorsements.

Still, we’re starting to see athletes from all across the country and in all different sports start to take advantage of these new rules in interesting and creative ways.

Who does NIL apply to?
At first glance, NIL laws seem like something that would only apply to the top 1% of NCAA athletes—think the best college football quarterbacks, projected lottery picks, and other superstars. But in reality, that may not be the case.
Remember, the new rules allow athletes to profit from any of the following activities:

These types of activities are hardly limited to a certain group of athletes. Heisman Trophy candidates and backup linemen have an equal opportunity to make a profit. It depends on the avenues they choose to pursue. While one athlete can make more money signing autographs, another may be able to generate profit from giving lessons. It’s also hard to make an argument whether one school is more likely to see athletes make a profit off of their NIL than another.While it’s easy to envision large state schools such as The University of Texas or Ohio State quickly enabling their athletes to make a profit, it’s just as likely that small schools with a dedicated local following may actually afford a better market for various athletes.

The key here is that performance on the field has a relatively small impact on NIL potential. Of course, athletes who play a more publicized sport and who perform in a way that brings them increased attention have the ability to raise their NIL ceiling and increase their market potential. Yet, at the same time, athletes who can carve out a niche—be that through social media or a dedicated local following that regards them as a hometown hero—have a sizable advantage and a large NIL potential.

Whether an athlete chooses to post certain products on social media, sign autographs, teach camps, or promote a local pizzeria is completely up to them. The current NIL market is prepared to reward the athlete who creatively uses their name, image, and likeness to generate a profit.

In fact, we’re already seeing a wide variety of athletes take advantage of their NIL potential in unique ways.

How are athletes cashing in on NIL?
When thinking of NIL potential, one may go first to college football—by far the most lucrative of the college sports. But while many projected that the majority of NIL money would lean toward male athletes, the opposite has proven true. In what may come as a surprise to some, the first athletes to cash in on their NIL potential were two women’s basketball players.Hanna and Haley Cavinder, twin sisters who play for Fresno State’s basketball team and share millions of followers on social media, worked with Icone Source and Boost Mobile to strike a deal within hours of the NCAA instating the new NIL rules.

College athletes aren’t the only ones aware of the potential these new rules afford. Stephen Stokols, CEO of Boost Mobile, shared that they hope to partner with hundreds of student athletes in the coming years. Plus, while they’ve chosen to start with the Cavinder twins as a national campaign, they also have plans for athletes at a local level.

What that may look like has yet to be seen, but it’s clear that the Cavinder twins are just the start.But it’s not just the big names who are striking deals. Athletes have announced partnerships with local companies like a fireworks warehouse in Iowa and a barbecue joint in Arkansas that sponsored the team’s entire offensive line. Two Auburn football players struck noticeable deals as well. Bo Nix, quarterback, signed a “sweet” deal with Milo’s sweet tea, and Shaun Shivers announced a partnership with Yoke, a platform that lets fans play video games with (and against) athletes.

Other women’s basketball players who have made a splash include the University of Oregon’s Sedona Prince who offered her 2.5 million TikTok followers, 240k Instagram followers, and 43k Twitter followers custom merchandise. A similar move saw LSU gymnast Olivia Dunne launch a billboard in Times Square for her 3.9 million TikTok followers and 1.1 million Instagram followers (numbers that explain why she is projected to be the top-earning NIL athlete).

A selfless example of how NIL can be used for more than just money comes from Florida State offensive lineman Dillan Gibbons who shared the he would use the new rule changes to raise money via a GoFundMe to help his friend, Timothy Donovan, who suffers from an incurable disease, attend a Seminoles game in Tallahassee this season.

Also, in a move away from sports, Marshall offensive lineman Will Ulmer is hoping the new NIL rules will kick off his music career. On the other hand, with something tailored more specifically to sports, Dontaie Allen announced his own line of custom merchandise. Then, of course, there’s another example of a deal enabled with the help of Icon Source in Antwan Owens and four other Jackson State players signing a deal with 3 Kings Grooming, a black-owned hair product business.

Again, these are just some examples of the various creative ways athletes are beginning to test the waters. But when it comes to which deals make the most sense for which players, a lot of it boils down to the state in which these athletes live and play.

Which states have NIL laws?
As noted above, when it comes to NIL laws, “Colleges and universities are responsible for determining whether those activities are consistent with state law.” The current list of states who have NIL laws includes:

The NCAA has instructed schools located in states without an active NIL law to create and publish their own policies in the hopes that this will clear up any gray areas and create a plan to resolve the inevitable disputes that will arise. Schools still asking should college athletes be paid are already behind. At the same time that the NCAA is pushing individual schools, others are focusing on the national level.Almost a dozen bills have been proposed by various members of Congress aimed at reforming college sports and answering the should college athletes be paid question. While some focus specifically on addressing a national NIL standard, others have brought up the idea of giving athletes additional medical benefits, more educational opportunities, and the rights to collectively bargain. However, disagreements have stalled any NCAA legislative efforts in Washington, D.C., leaving these decisions primarily in the hands of individual states until something changes.

In summary, if a college athlete lives in a state where legislation has been passed, they can profit from their name, image, or likeness according to state law. And if a college athlete lives in a state that is without current NIL laws, it’s up to the individual schools to create a policy for athletes to follow. While the NCAA’s guidelines prevent direct pay to athletes and make it clear that NIL deals cannot influence recruiting, everything else is currently up to the individual states and universities.

How can I execute on my NIL potential?

As politicians, schools, and the parties interested in paying them wade through this brand new marketplace, it’s up to athletes to capitalize on their NIL potential. Of course, athletes already have their days filled with academics, sports activities, and studying, so choosing someone trustworthy to come alongside them and guide them through this ever-evolving space without making NIL an additional daily burden is going to be crucial.Since 2018, Icon Source has been the tool for professional athletes and their agents to connect with a much broader group of brands. This has empowered various brands (both national to hyper-local) to find the right athlete, connect with them on demand, and execute contracts through our wizard—all while protecting the athlete’s interests.

With Icon Source, student-athletes can manage their profiles on a single, easy-to-use mobile app. This app sends all required reporting data directly to the school, or to the school’s desired disclosure software. Plus, no need to worry about taxes. No matter how many deals, large or small, that an athlete completes on Icon Source, they will be provided with a single 1099.

Most importantly, Icon Source forces brands to use a single, non-editable contract, which protects student athletes from unforeseen NIL issues. With ZERO charge until Icon Source brings value to you, creating a profile is the risk-free way for college athletes to explore how they can capitalize on their unique NIL potential.

As the NIL landscape continues to unfold and as states and universities continue to clarify their laws and rules, now is the time for student athletes to get in the NIL game. Stop asking should college athletes be paid and start discovering how.

NCAA Name, Image, Likeness Rule

NCAA approves Name, Image, and Likeness (NIL) policy

On June 30, 2021, the Division 1 Board of Directors approved an interim name, image and likeness (NIL) policy. This new policy allows all NCAA D1, D2 and D3 student-athletes to be compensated for their NIL as of July 1, 2021, regardless of whether their state has a NIL law in place or not.

The NCAA NIL rules do not override state, college/university or conference specific NIL rules. This means student-athletes need to review the NIL rules in the state where their school is located and check with their athletic department for any school and conference-specific rules to understand what limitations they will have on their NIL.

College student-athletes competing in states without an NIL law will have the freedom to receive compensation for their NIL however they see fit, as long as they do not violate pay-for-play or receive financial incentives to sign with or remain at a program.

Quick Links
What high school student-athletes need to know 
What states have signed NIL laws? 
Colleges/universities have their own NIL rules 
High school associations address the NIL rules 
National governing bodies sport-specific amateurism rules 
How to talk to college coaches about NIL 
Helping student-athletes monetize on their NIL 
What’s next for NIL? 
What NIL Means
What high school student-athletes need to know

High school athletes should tread carefully when looking into ways they can monetize on their NIL while in high school. While the NCAA rules say a high school student-athlete can begin to monetize their NIL in high school, doing so could violate their high school or sports association rules and jeopardize their eligibility within their sport or high school.

Many high school associations have released statements clarifying that the new NCAA NIL policy doesn’t change high school eligibility rules. In July 2021, Darren Heitner, founder of Heitner Legal and Chief Editor of Sports Agent Blog, had his firm review all states’ NIL laws and the bylaws established by the high school athletic associations. Heitner Legal concluded that, At the moment, California is the only state that clearly allows high school athletes to pursue NIL opportunities. According to the California Interscholastic Federation, California high school athletes can profit from their NIL, as long as they do not use their high school’s name or marks.

High school student-athletes should check the following sources of information to understand their NIL rights:

State laws
State high school associations
National and sport governing bodies (i.e. USGA’s NIL Guidance for Collegiate Golfers)  
College/Universities and Conferences they are interested in  
What states have signed NIL laws?

Individual states have begun proposing and passing their own laws allowing student-athletes to be compensated for their name, image and likeness. As a result, the rules around NIL deals differ from state to state, with various restrictions on what athletes are allowed to promote. To understand each state’s NIL rule, here’s a comprehensive list of states with laws in place:

Alabama: Passed: April 2021. Effective: July 1, 2021

Arizona: Passed: March 2021. Effective: July 23, 2021

Arkansas: Passed: April 2021. Effective: Jan. 1, 2022

California: Passed: September 2019. Effective: Jan. 1, 2023

Colorado: Passed: March 2020. Effective: Jan. 1, 2023

Connecticut: Passed: June 2021. Effective: Sept. 1, 2021

Florida: Passed: June 2020. Effective: July 1, 2021

Georgia: Passed: May 2021. Effective: July 1, 2021

Illinois: Passed: June 2021. Effective: July 1, 2021

Louisiana: Passed: July 2021. Effective: July 1, 2021

Maryland: Passed: May 2021. Effective: July 1, 2023

Michigan: Passed: December 2020. Goes into effect: Dec. 31, 2022

Mississippi: Passed: April 2021. Effective: July 1, 2021

Montana: Passed: April 2021. Effective: June 1, 2023

Nebraska: Passed: July 2020. Effective: No later than July 1, 2023 (schools can implement new policy at any time).

Nevada: Passed: June 2021. Effective: Jan. 1, 2022

New Jersey: Passed: September 2020. Effective: September 2025

New Mexico: Passed: April 2021. Effective: July 1, 2021

Ohio: Passed: June 2021. Effective: July 1, 2021

Oklahoma: Passed: May 2021. Effective: July 1, 2023

Oregon: Passed: June 2021. Effective: July 1, 2021

Pennsylvania: Passed: June 2021. Effective: June 30, 2021

South Carolina: Passed: May 2021. Effective: July 1, 2022

Tennessee: Passed: May 2021. Effective: July 1, 2021

Texas: Passed: June 2021. Effective: July 1, 2021

Are colleges/universities creating their own NIL rules?

Yes, each individual school has oversight of NIL deals and the right to object to a deal if it conflicts with existing agreements. To help manage this process, some schools are turning to companies like Opendorse and INFLCR, which offers a platform for athletes to upload their NIL contracts for the compliance department to review and approve.

Athletes are expected to understand their school’s NIL policy and keep their school informed of all NIL arrangements. The best way to ensure student-athletes understand school-specific NIL rules is to work directly with their coaching and the compliance department. Check here for a list of institutions with NIL rules and regulations in place.

High school associations address the NIL rules

While college student-athletes can engage in NIL activity without fear of jeopardizing their eligibility, high school athletes are not as free to explore NIL opportunities. On July 7, the National Federation of State High School Associations’ executive director, Dr. Karissa Neihoff made a statement regarding the new NIL policy:

“While it is not our position to debate the merits of current college athletes earning money from their NIL, it should be understood that these changes do not affect current high school student-athletes. Current high school student-athletes CANNOT earn money as a result of their connection to their high school team.”

Below is access to the rules and regulations for each state high school association.

District of Columbia

New Hampshire
New Jersey
New Mexico
New York
North Carolina

North Dakota
Rhode Island
South Carolina
South Dakota
West Virginia

National governing bodies sport-specific amateurism rules

Similar to states, colleges/universities and conferences, national governing bodies are beginning to create their own NIL guidelines for student-athletes to retain their amateur status. The first national governing body to address the new NIL policy is USGA. The association released their own set of guidelines that highlighted three requirements for student-athletes to remain amateur golfers.

The NIL-related actions are allowed under the NCAA’s interim policy,
He or she remains on a team roster while the NIL-related activities take place, and
There are no other breaches of the Rules of Amateur Status in connection with the NIL activities.

Below is access to the rules and regulations of sport-specific national governing bodies.

AAU Sports
USA Baseball
US Amateur Basketball
USA Cheer
USA Field Hockey
USA Football 
USA Gymnastics
USA Ice Hockey
USA Lacrosse
US Rowing
USA Soccer
USA Softball
USA Swimming
USA Volleyball
USA Water Polo
USA Wrestling

How to talk to college coaches about NIL

Moving forward, student-athletes interested in monetizing on their NIL will need to ask questions about NIL rules when talking with coaches. Before speaking with a coach, prospective student-athletes should create a list of questions about the NIL rules that would impact them. Below are a few suggested questions:

What NIL rules are enforced by your school and conference?
What is NIL going to look like for me if I come to your institution?
How are current student-athletes monetizing their NIL?
What marketplaces are your current athletes using to monetize on their NIL?
What platform is your compliance office using to manage and approve NIL contracts?
Helping student-athletes monetize on their NIL

Student-athletes looking to monetize on their NIL will need help securing deals. While there are many companies that have been working with professional athletes for years that will offer their services to college athletes, there are a number of new companies that have recently launched specifically to help collegiate athletes. To learn about some of these new brands, check out the NIL Network’s coverage on digital marketplaces, as well as the BCS tracker which offers a running list of marketplaces.

What’s next for NIL?

While the NCAA intends to work with federal congressional legislators to replace the interim policy with a single nationwide policy, there is no timeline on when that might happen. NCSA will continue to monitor changes as they relate to NIL laws and provide updates to the team, when necessary.

For student-athletes looking for additional resources covering NIL updates on an ongoing basis, check out the weekly NIL Network podcast, Fi-Nil-ly.

What NIL means

What is the right of publicity? Name, image and likeness (or NIL) are the three elements that make up “right of publicity”, a legal concept used to prevent or allow the use of an individual to promote a product or service. For example, if an athlete’s photograph is taken while wearing an athletic brand, and that brand uses the photo to promote their products without the athlete’s consent, that athlete could claim the brand is in violation of the right of publicity.

The right of publicity is generally used to protect against the misuse of an individual’s name, image and likeness for commercial promotion. However, the NCAA has been scrutinized for years, as critics say the NCAA takes advantage of student-athletes by using their name, image and likeness for profit, while not allowing the athletes to cash in, as well.

With the NCAA changing the existing NIL rules to begin allowing athletes the right to profit from the use of their own name, image and likeness, here are a few examples of what student-athletes could now be paid for:

Their autograph
Developing and/or modeling athletic and non-athletic clothing apparel
Promoting products and services
Making personal appearances

Keep reading for more detailed examples of how student-athletes may profit from the upcoming NIL rules changes.


What does NIL mean?

NIL stands for name, image, likeness. For years, the NCAA has used the name, image and likeness of college athletes to promote NCAA athletic programs and drive revenue. The NCAA’s interim NIL policy allows student-athletes to receive compensation for the use of their NIL.

When did NIL start?

Effective July 1, 2021, the NCAA approved name, image, and likeness policy allows student-athletes to monetize their NIL. However, no federal legislation or specific NCAA NIL rules have been established. NIL activities and restrictions vary from state to state and school to school, which means student-athletes must understand both sets of rules before entering into any NIL agreements.

CAECAY Maximizing Athletes, Entertainers, Celebrities and Influencers Brand Potential

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY) Maximizing Athlete’s Brand Potential

In today’s evolving landscape of sports and entertainment, the ability for college student athletes to monetize their Name, Image and Likeness (NIL) has opened up unprecedented opportunities. The Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), in collaboration with the Aaron & Margaret Wallace Foundation (AMWF), Abdul-Jalil al-Hakim,, Superstar Management, Ex-why AdVentures,,, and Nowtruth, aims to leverage their collective 50 years of experience to support athletes, entertainers, celebrities, and influencers in maximizing their earning potential through NIL initiatives. CAECAY and its affiliated platforms are established as industry leaders in assisting athletes, entertainers, celebrities, and influencers in monetizing their NIL. This marketing plan outlines strategies to effectively promote and harness the power of NIL for these individuals.

Julia Foxx


Educate and guide student athletes on the benefits, legalities, and best practices of NIL monetization.

Facilitate brand partnerships and endorsement opportunities for athletes and influencers.

Generate awareness and engagement through targeted marketing campaigns.

Drive revenue growth for individuals involved in the program.

Target Audience:

College student athletes looking to monetize their personal brand through NIL initiatives.

Brands and businesses seeking authentic partnerships with athletes and influencers.

Sports enthusiasts and fans interested in engaging with their favorite athletes on a more personal level.

Marketing Strategies:

a) Establish an Online Presence:

Develop a comprehensive website (e.g., as a central hub for information, resources, and success stories related to NIL monetization.

Optimize the website for search engines to enhance visibility and organic traffic.

Create engaging content, including articles, blog posts, and videos, highlighting the benefits and success stories of athletes who have monetized their NIL.

b) Educational Programs and Workshops:

Organize workshops, webinars, and seminars to educate student athletes on the nuances of NIL monetization, including legal considerations, branding strategies, and contract negotiations.

Collaborate with universities, sports organizations, and player associations to deliver comprehensive educational programs.

c) Athlete Representation and Management:

Offer professional representation and management services to athletes and influencers seeking to monetize their NIL.

Provide guidance in brand development, contract negotiations, and endorsement opportunities.

Foster relationships with industry experts, including lawyers, marketers, and financial advisors, to offer comprehensive support to clients.

d) Brand Partnerships and Endorsements:

Identify and connect athletes and influencers with suitable brand partnerships and endorsement opportunities.

Develop a database of brands interested in collaborating with athletes and influencers to promote their products or services.

Leverage AMWF’s online platform,, to facilitate connections between athletes, influencers, and brands.

e) Social Media and Digital Campaigns:

Utilize social media platforms to amplify the reach and engagement of athletes and influencers.

Create compelling content showcasing athletes’ personal stories, training routines, and community involvement.

Implement targeted advertising campaigns to reach specific demographics and increase brand visibility.

Measurement and Evaluation:

Track and analyze key performance indicators (KPIs) such as website traffic, social media engagement, brand partnerships secured, and revenue generated through NIL initiatives.

Conduct regular surveys and feedback sessions to gather insights from athletes, influencers, and brand partners.

Use analytics tools to monitor the effectiveness of marketing campaigns and make data-driven adjustments.

Budget Allocation:

Allocate a budget for website development and maintenance, content creation, social media advertising, event organization, and educational programs.

Regularly review and optimize the budget based on the effectiveness of each initiative.

With the recent changes allowing college student athletes to monetize their NIL, there is a significant opportunity for CAECAY, AMWF, Abdul-Jalil al-Hakim, and their affiliated platforms to provide guidance and support to athletes, entertainers, celebrities, and influencers. By implementing a strategic marketing plan that focuses on establishing an online presence, delivering educational programs, facilitating brand partnerships, and leveraging digital campaigns, CAECAY can help maximize the earning potential of individuals in the NIL era. This approach will not only empower athletes and influencers but also create mutually beneficial relationships with brands and enhance fan engagement.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”: