VIP Super Bowl LVIII; New Years 2324; Emmy Awards; Grammy Awards; SAG Awards; Vanity Fair Oscar Party; Elton John Oscar Party; Coachella; CMA Awards; Milan Men’s Fashion Week

SUPERSTAR MANAGEMENT 4200 Park Blvd., Ste. One16, Oakland CA  94602(510) 394-4501 Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths Aaron & Margaret Wallace FoundationAbdul-Jalil Honored in Port Au-Prince, Haiti and Miami, Fla. for Relief Missions to Haiti,Thank You’s from Arch Bishop Joel Jeune Haiti Relief Mission to Abdul-Jalil ABDUL-JALIL Superstar Management ProfileLinked In Profile …
Continue reading VIP Super Bowl LVIII; New Years 2324; Emmy Awards; Grammy Awards; SAG Awards; Vanity Fair Oscar Party; Elton John Oscar Party; Coachella; CMA Awards; Milan Men’s Fashion Week

Usher Halftime Performer at Super Bowl LVIII Allegiant Stadium Las Vegas, Nevada Sunday, February 11, 2024

Welcome to Super Bowl LVIII!
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. Throughout Super Bowl Week, enjoy events such as Opening Night and Super Bowl Experience with immersive experiences for fans of all ages. Click above to get more information on each event by clicking below!

Super Bowl LVIII Game Day Information
Date: Sunday, February 11, 2024
Location: Allegiant Stadium, 3333 Al Davis Way, Las Vegas, NV 89118
Halftime Performer: Usher
For more information on Allegiant Stadium, please visit:
Super Bowl Opening Night fueled by Gatorade
Super Bowl Opening Night fueled by Gatorade
Football’s biggest week kicks off on Monday, February 5th LIVE from Las Vegas with a sneak peek of the home of Super Bowl LVIII. Be there in-person at Allegiant Stadium and witness exclusive interviews from the stars in their only public appearance before the big game. Tickets are just $30 with no hidden fees.
Super Bowl Experience presented by Toyota
Immerse yourself in the NFL’s football festival at Mandalay Bay South Convention Center from Wednesday, February 7 – Saturday, February 10, 2024. Enjoy interactive games, captivating NFL exhibits, exclusive autograph signings and more. Tickets start at $25 and kids 12 and under attend FREE.
Official Super Bowl Ticket Packages
The official ticket packages, including hospitality offerings, experiences and suite access at Super Bowl LVIII are available now through On Location!
Gameday will look a little different at Allegiant Stadium, learn more about security procedures and protocols for Super Bowl LVIII at Allegiant Stadium.
NFL OnePass
NFL OnePass gives you access to all Super Bowl LVIII event information and is your go-to guide for Gameday! Please note that NFL OnePass is required to participate in any interactive games on site. Fans who download and register for the NFL OnePass app will also be entered for a chance to win a pair of tickets to Super Bowl LVIII. Visit: to download today!

Deion Sanders Is SI’s 2023 Sportsperson of the Year

eion Sanders Is SI’s 2023 Sportsperson of the Year

In less than a year, Coach Prime has not only transformed a moribund Colorado football program. He’s also breathed fresh life into the campus and transformed a community.

In this story:
Prime accepts SI Sportsperson of the Year


The photo shoot was progressing the way they often do, becoming a war of wills pitting the perfectionists with the cameras and the lighting and the smoke machine against the impatient subjects arrayed in front of them. Between poses, Deion Sanders was getting fidgety.

The coach of Colorado was surrounded by his people: His agent, the school’s chancellor and athletic director, and 99-year-old superfan Peggy Coppom were among the entourage. As the photo crew pored over details, Sanders lobbed one-liners at his sons—social media maven Deion Jr., Buffaloes quarterback Shedeur and safety Shilo. He wrapped his arm around his daughter, Colorado basketball player Shelomi, kissing her on the temple. He bent over to speak so tiny Peggy could hear him. (Peggy is Deion’s match in terms of personality. “I thought I was coming for the Swimsuit edition,” she said.)

But eventually, this shoot at Folsom Field needed to wrap so Coach Prime could get back to coaching. “We’re doing one more shot,” he said, light but firm. “Let’s go.”

One more shot turned into two, with a change of backdrop. Sanders paced between shutter clicks and strobe flashes, talking ball with a visitor, fretting about the tight turnaround for a Friday road game. At that point the Buffaloes were 4–6 and had lost four straight in a rugged Pac-12, three of them by one score, two of them at the very end.

“The Oregon game, I’ve forgotten it,” Sanders said of his team’s lone blowout to that point. “I’ve moved past it. The others stay with me. Three points, seven points—details, consistency. We want to win now.”

Jeffery A. Salter/Sports Illustrated; Makeup by Beth Walker for BW Makeup; Hair for Deion Sanders by Dermonico Townsend; Styling by Casey Trudeau. On Deion Sanders: Top, pants and hat by Nike x CU; Sunglasses by Blenders x Coach Prime; Watch by Cartier. On Constance Schwartz-Morini: Sweater by A+O x Basquiat; Skirt by Alice and Olivia; Shoes by Chanel; Bracelet by Cartier; On Sam MoriniI: Sweatshirt and pants by Cherry LA

Then the photo crew called Sanders to his mark, a square of black tape on the ground where he was to stand with about 100 students roaring behind him. Sanders hit the mark, struck the requested pose; it was glow time. Shades on, diamond-and-gold whistle gleaming around his neck, the Duke of Drip unveiled one of humankind’s most luminous smiles.

Coach Prime lit up on command, as few others can, and his work was done. In a larger sense, his paradigm-shifting, precedent-shattering work—in Colorado and in college football—might be just beginning.

There are numbers that define the Prime Effect upon the University of Colorado in Boulder, a place that hasn’t always had a chummy relationship with football. First-year applications are up 26.4% year over year; Black or African American applications are up 80.6%; nonresident applications are up 29.8%; and international applications are up 38.4% from 97 countries, including 16 that didn’t have any applications last year. While those numbers cannot be definitively linked to Sanders, others can be: September sales at the school’s online team store were up 2,544% over the same month in 2022. Every home game in 50,183-seat Folsom Field was sold out for the first time in school history.

Order the SI 2023 Sportsperson of the Year issue here.

“It has that 1990s energy all over again,” says Mark Heinritz, co-owner of The Sink, a bar within a 10-minute walk of Folsom Field. “There were a lot of discussions over a couple decades of, ‘Why do we have football?’ This is why we have football.” There are numbers that define the Prime Effect on Boulder, a quirky, affluent and extremely white city of 108,000 that is picturesquely situated northwest of Denver at the foot of the Rocky Mountains. Visit Boulder, the convention and visitors bureau, calculates that the total economic impact of the first four home games—where attendance was up by nearly a third over last year—was an estimated $77.8 million, a massive jump from 2022. “Boulder felt kind of beaten up, or beaten down, through the pandemic,” says city council member Rachel Friend. “Our potholes haven’t been filled as readily, we can’t figure out how to get unhoused people what they need and we’ve had a notable increase in that population. There is a cash infusion [from football into the economy] that means more potholes are going to be filled. People living here and visiting here are going to be taken care of better.”

And there are numbers that help define the Prime Effect on college football: The previously irrelevant Buffs had the most-watched game of the season through the first 11 weeks, as 10.03 million viewers tuned in for the Sept. 23 loss to Oregon. In fact, Colorado has had five of the 13 most-watched games; Alabama had three of the top 13 to that point, while Ohio State, Texas, Penn State and LSU each had two. So, yes, the numbers are huge and paint a vivid portrait of renewal—but they don’t fully explain why Sanders is our 2023 Sportsperson of the Year. The human stories run deeper, and not just the celebrities and athletes flocking to the sidelines of games, but also the grassroots stories as the Prime Effect transcends sports and ripples outward through the culture.

In the Colorado chancellor’s office, a delighted smile spreads across the face of 77-year-old Phil DiStefano as he tells a story from earlier this year. One of the school’s five Nobel laureates was recruiting a nationally acclaimed scientist from California to join the faculty. The laureate wanted to set up a campus visit to interview, and the chemist agreed on one condition: She wanted to meet Deion Sanders. “He met with her for 45 minutes,” DiStefano says. “On her way out he said, ‘Here’s my telephone number, and give me yours. I call all my recruits after they visit.’”

An Essay From LeBron James: ‘My Earliest Memories of Watching Sports Start With Deion’

Read More

Ultimately, Sanders and Colorado lost that recruit to MIT, which is like losing a five-star football prospect to Alabama—it happens. But the chair of the biochemistry department was so taken by the allure of Sanders and his willingness to help the school academically that he emailed DiStefano something not often articulated by Boulder faculty: “Phil, we love football.”

On another part of campus, professor Reiland Rabaka is exulting over Coach Prime. Rabaka is founder and director of the school’s Center for African and African American Studies. The center had its grand opening on Feb. 1, and Rabaka harbored hopes that Sanders might attend. But then he found out that it was also the late National Signing Day, one of the high holy days on the football calendar. “I wasn’t expecting the brother,” Rabaka says. “I felt like it was an imposition to ask. When he walked through the door, it was pure pandemonium. It was like Moses parting the Red Sea and coming to me. When I embraced him, it was like two brothers from the projects meeting here—in Boulder. I’ve been out here in Boulder for 20 years waiting on this brother.”

Rabaka (left) quickly learned the power of a face-to-face meeting with Sanders.Courtesy of Casey A. Cass/University of Colorado

At The Sophomore, a newly opened, locally owned sports bar, an eclectic group of civic leaders gathered for lunch in mid-November and wound up heaping hosannas on Coach Prime. “There is a hum in this town I haven’t seen in my 23 years here,” said city council member Matt Benjamin, a Colorado graduate and season-ticket holder. “It’s just infectious. People who know nothing about college football are talking about Coach Prime, talking about the CU Buffs. He’s bringing people in who were peripheral before.”

Lance Carl, a former football player at Colorado who is now the program’s director of player development and alumni relations: “I met a guy after one game from Dallas who had never been to a game here but wanted to see what it was all about with Deion. He wasn’t a rapper, wasn’t a celebrity—he was a Black businessman who just wanted to be here.”

Annett James, president of the Boulder County branch of the NAACP and a 43-year resident: “I think he’s the best thing that’s happened to Boulder since I’ve lived here, by far. The stuff I’ve been doing over 40 years, Deion comes in and does in six months.” James describes attending a campus function with a friend one Friday night before a home game, then going to the nearby Embassy Suites for a nightcap. “We walked in, and there’s like 30 Black people. My friend said, ‘Oh my God, I’ve never seen that many Black people at a bar in Boulder!’ We started talking to people, and there were some who said they came here from Atlanta for Prime. I think the Black people who live here also have more of a sense of community—not that we didn’t have community before, but we feel free to be more above-ground.”

“At the risk of sounding cocky, I’ve always been Prime,” says Deion Sanders, and that’s a risk he’s been willing to take his entire life. He’s bragged—and backed it up—since childhood. The headline on the first of six previous Sports Illustrated cover stories on Sanders, in November 1989, came from one of his quotes in the piece: they don’t pay nobody to be humble.

He was a bombastic young man then, a rising two-sport professional star who would become a Pro Football Hall of Famer and Super Bowl champion and also play in the World Series, hitting .533 with five stolen bases for the Braves in 1992 against Toronto.

He’s a slightly less bombastic 56-year-old man now, still pretty much the same guy he’s always been, in a world that is more willing to embrace him as he is. Coach Prime didn’t evolve to fit the role of college football coach nearly as much as college football evolved to meet up with Coach Prime.

Lee Crum/Sports Illustrated

On this November afternoon, Sanders is sitting in his office overlooking Folsom Field with a view of the Rockies, which had received a fresh coating of snow the day before. He’s wearing black overalls and a white hoodie. His Belgian Malinois dog, Gunner, is over by the window. (That’s very Boulder, taking the dog to work.) Behind him is a sign that reads:





There is assuredly no other college football coach in America with a sign like that greeting visitors, but it perfectly fits the modern reality of the sport. The days of pretending this isn’t a business are over. College football has never been more about the money than it is now, from conference-realignment decisions based on TV revenue to massive coaching salaries and shameless buyouts. Now it has finally trickled down to the players, who have been liberated to be paid good if they play good.

The NCAA’s name, image and likeness rules went into effect in the summer of 2021, a landscape-altering development that the establishment had heavily resisted for decades. NIL and the transfer portal were prophesied as disasters by the Cassandras in college football; in reality they haven’t damaged the popularity of the sport one bit.

In an era when players can profit by promoting and marketing themselves, Sanders is the expert in the field. He has always been Prime. This is his time.

Jerry Rice: Deion Sanders Was My Hated Rival—and an Invaluable Teammate

Read More

His 2023 makeover of the Colorado roster via the portal resulted in an unprecedented 87 new players from the 1–11 dumpster fire he inherited. NIL opportunities helped him stun the college football world while he was coaching at Jackson State, grabbing the No. 1 recruit in the class of ’22, two-way star Travis Hunter, away from Florida State. Hunter has continued to profit from NIL—he is believed to be making seven figures per year. Shedeur followed his dad from Jackson State; he drives a Rolls-Royce, a chip off Dad’s flaunt-it block.

The marketing of the Buffaloes began soon after Sanders arrived in Boulder for his introduction as coach on Dec. 4, 2022. A production crew from the Amazon series Coach Prime followed him, just as it had documented his tenure at Jackson State, where he went 27–6 in three seasons and won new fans. But a Power 5 conference coaching job was the goal, and with it came new levels of competition and exposure—two of the central themes of Sanders’s life.

Growing up in Fort Myers, Fla., young Deion spent most of his time immersed in two things: playing sports and consuming sitcoms. His life’s work flowed from there. “I’ve always played some type of sport, always organized some type of team in the neighborhood,” he says. “When we were in elementary [school], our bus stop would play against another bus stop. We would get together, walk to their bus stop, play a game right there on the road, so we were sweaty and funky going to school. I would organize a baseball team and go get hats from the 7-Eleven so we could have a little structure.

Sanders overhauled CU’s roster—and fortunes: from 1–11 in ’22 to being ranked No. 18 in September.Greg Nelson/Sports Illustrated

“I didn’t have the ‘Prime’ nickname in youth leagues, but I’ve always been the guy who hit the home runs. I’ve always been the guy who scored the touchdowns. I’ve always been the guy who dunked and scored 30 points. I’ve always been the guy who brought people together, who broke up fights in high school. I’ve always been the guy that some people hated, some people ridiculed, some people doubted. No one just let me ride. No one gave me a pass. I’ve always attracted a judgmental crowd. That’s how God designed me. I’ve always provoked emotions.”

When he wasn’t provoking emotions, he was studying them via TV. The golden era of 1970s comedy was fertile learning ground for Sanders. “I watched a lot of television as a kid,” he says. “And I didn’t just watch television—I watched television. I studied characteristics. I studied Good Times, I studied The Jeffersons, I studied Sanford and Son, Happy Days, All in the Family. I studied the dynamics of all these different shows. What made them click? Who was the guy? Who was the costar? I just watched it like it was a game.” Sanders then went on to play a variety of roles in real life. Whether it’s acting skills or genuine charisma, he has found a way to be all things to all people. You can see in him what you want to see.

Hammer and Deion in ESPN Sports Bloopers 3 that Abdul-Jalil Executive Produced and Produced!

Deion Sanders: Celebrity.

In a world where many people are famous for no reason, he’s famous for abundant legitimate reasons. His combination of unparalleled athletic accomplishment with eye-catching style and a gift for oratory makes him an attention magnet. And did we mention the smile?

The number of very famous Americans who have come to Boulder just to be in Sanders’s orbit exemplifies his gravitational pull. From The Rock to an array of Hall of Fame athletes to hip-hop icons, the sidelines at Colorado home games resembled VIP seating for a Tyson-era Vegas bout. The only other time a college football program attracted this wattage of star power was USC during the Pete Carroll Heyday—maybe.

Celebrities, including Dwayne “The Rock” Johnson (right), have flocked to Boulder this season.Andrew Wevers/USA TODAY Sports

Sanders has gained immense popularity and fame without an overindulgence in fakery. He does not say what people want to hear just to go along and get along. During the photo shoot for this story, one of the students in attendance yelled to Sanders, “Thanks for the follow yesterday [on social media].” Sanders’s response: “That wasn’t me, my man. My son does all that for me.” The kid didn’t seem to mind.

Deion Sanders: Authentic Man.

He’s not trying to blend into the overwhelmingly white demographic of his profession. That would be faking it. There is no small percentage of America that would prefer he just fake it and stop being so . . . Black.

“Our country’s not prepared for an African American man with this title, telling the truth,” Sanders says.

“I don’t think we’re there yet.”

Rabaka, the African American studies professor, posits that Sanders is “arguably a hip-hop head coach. He’s got the hat cocked to the side. He’s got the gold chains. He’s wearing the nicest Nikes and sweatsuits.” That’s easier to pull off at Jackson State than at a high-major program, where the established aesthetic is homogeneous—and pale. Even fellow Black coach Jay Norvell of Colorado State took a shot at Sanders for his wardrobe: “When I talk to grown-ups, I take my hat off and my glasses off. That’s what my mother taught me.”

Sanders is undeterred and has Colorado’s backing to be who he is. (What a concept in 2023.) The school loves Sanders’s persona. Boulder, white as it is but also decidedly liberal, welcomes the diversity. That has resonated nationally: The Buffaloes have been widely hailed as “Black America’s team,” as Georgetown once was in college basketball. “He’s unapologetically African American,” says Rabaka. “He speaks plainly, says it just like the brothers on the block, like the way we talk at the barbershop. We come from a culture of being expressive, we use call-and-response dialogue. Listen to him, and you hear that.”

Deion Sanders: God-Fearing Man.

If hip-hop culture isn’t your thing, Sanders can pull you in with his public espousing of religion. He is a God Squadder who refrains from swearing, peppering his sentences with durn and bull junk as replacements for cuss words—just as his legendary college coach, Bobby Bowden, did.

There is no greater example of Sanders’s cross-demographic reach than his friendships with Lil Wayne and Peggy Coppom, the lifelong fan who has become the Sister Jean of Colorado football. Coppom goes to church daily and respects Sanders’s religious nature. “I really like the fact that he’s not reluctant to express his faith in God,” she says. If there was anything Sanders did this year that could be characterized as Christianity in action, it was his peacemaker role after Colorado State safety Henry Blackburn delivered a cheap shot that led to Hunter missing 3 1/2 games with an internal injury. With Colorado fans heaping abuse on Blackburn and his family, Sanders defused the situation.

“This is still a young man trying to make it in life—a guy that’s trying to live his dream and hopefully graduate with honors or a degree, committed to excellence and go to the NFL,” Sanders said. “He does not deserve a death threat over a game.”

Deion Sanders: Old-School College Football Coach.

The perceived Hollywood culture of the program runs into a reality that insiders unanimously describe as heavy on structure. “He might have more rules than a lot of other programs,” says Chad Chatlos of TurnkeyZRG Executive Search, which handles high-profile coach and athletic director searches. “People miss on how much discipline and accountability he brings to a program.”

In the transfer-portal era, coaches are petrified of criticizing their players. Yet Sanders certainly didn’t coddle the most touted freshman on his team, defensive back Cormani McClain. When McClain wasn’t playing much early in the season, Sanders pretty much put him on blast: “Study, prepare. Be on time for meetings, show up to the durn meetings. Want to play this game, desire to play this game, desire to be the best in this game in practice, in the film room and on your own free time.”

Deion Sanders: Family Man.

Like many parents in their 50s, this is the role he cherishes most. Interaction with his kids is waning as the youngest move through college, but Sanders managed to forestall that bittersweet inevitability by going to college with them—first at Jackson State, now at Colorado. Then he brought most of the rest of the family with him to Boulder.

Coach Prime’s star pupil is his son Shedeur, who has thrown for 3,230 yards and 27 TDs in 11 games.Erick W. Rasco/Sports Illustrated

Sanders’s description of the dynamic at Colorado’s Dal Ward Athletic Center sounds like something out of a sitcom. “How in the world is this not heaven on Earth?” Sanders says in his office. “Every day, my daughter comes through that door and gives me a kiss. Every day, Shedeur comes in here and takes a shower, changes clothes, then they wash my clothes like they do and I find his underwear in my drawer—I know they’re not mine, because I know what brand I wear. Shilo sneaks up here to take a dump. Junior’s office is right next to mine. My sister [his assistant, Tracie Knight] is outside. My mother is over there watching the soap operas. My dog is right here. How in the world can I not be thankful and appreciative of where I am? They have afforded us the luxury of calling this place home, and we’ve absolutely loved it.”

As it turns out, Sanders’s agency, SMAC, and Kevin Hart’s production company are working on a sitcom based on Coach Prime’s life. It’s all coming full circle for the boy who grew up studying ’70s TV shows. He’s about to become the inspiration for one.

As for the actual football? It’s been an adventure. Colorado is massively improved over 2022, when it was by far the worst Power 5 program. The Buffaloes were outscored by 29.1 points per game last year, compared to 6.7 this year. Las Vegas set their over-under total at 3.5 wins coming into the season, and the Buffs surpassed that in early October. But there have been pratfalls. For all the acclaim Sanders has received, he’s also gotten criticism for blowing a 29-point lead to a bad Stanford team, for mismanaging the clock in a couple of games, for strangely demoting offensive coordinator Sean Lewis.

It hasn’t all been sunshine and reflector shades. “If you have 10 boxes to check, I’d say eight of them are checked,” Chatlos says. “This was a program lacking relevance, and he’s Mr. Relevant—he’s given them that. I’d say B-plus so far. The question is, how good of a football program is he building?”

That remains to be answered. What Colorado does in the portal this offseason will be a huge part of the equation, as will Shedeur’s decision on whether to enter the NFL draft. For Sanders, he has to decide whether the current joy he’s experiencing will last after his sons hang up their helmets. For Colorado, they want those luminous smiles to radiate in Boulder for a long time. “I trust him,” says athletic director Rick George.

“He feels this is his calling.”

The call has been answered. The response has been emphatic. The paradigm has been shifted. College football has never seen anything like the Prime Effect when it hit Boulder in the fall, and the sport might never be the same again.




As President and CEO of Superstar Management since 1971, the first African-American in this field, Abdul-Jalil has a tremendous wealth of experience in all aspects of business and personal management, contract drafting and negotiations, and performed all arbitrations of salary grievances and contract disputes for all professional sports and entertainment clients with unprecedented legal and historical results. He negotiates and drafts all agreements for all publishing, merchandising and licensing; commercial advertisements and product endorsements; corporate sponsorships and affiliations; motion picture, television, radio and personal appearances. He was the first “SUPER AGENT”, CREATED the Profession of Sports/Music/Entertainment Branding, Marketing and Promoting, the African-American in the field and has taught and lectured Entertainment Law for over 45 years. Many of the agents and lawyers in the business where instructed, consulted, influenced or inspired by his work!

Abdul Jalil, without ever attending Law School, has made “Law Review” setting New Law in FOUR different LEGAL areas, and published in over SEVEN Universities Law Reviews, Scholarly Commons, and multiple Course Outlines, Student Journals in the specialty area of Contracts, Finance, Interest, Loans, Reserve/Free Agency System and Restraint of Trade, Sherman Anti-trust Act (15 USC § 1,2), NLRA, Labor Exemption from Antitrust Law, Collective Bargaining, Labor law, Antitrust, Federal Arbitration, Civil Rights, and Insurance; Sports/Music/Entertainment Talk Show Founder, Producer and Host, CSA; Expert and Guest Political/Legal/Business/Sports/Music/Entertainment Analyst and Commentator; Business/Sports/Music/Entertainment Law Lecturer/Presenter; Sports Color Commentator; His “The Stars” show was the FIRST Cable Business/Sports/Music/Entertainment Talk Show in 1973; Sports, Music, Entertainment and Variety Film, TV, Concert and Special Events Content Creator/Producer/Developer/Runner/Promoter; Islamic Dawah Lecturer/Presenter; His Computer Intelligence Company First and Only Minority Certified IBM, Apple, Compact, Microsoft Computer Value Added Dealer (1982); Computer Technology Lecturer/Presenter.

Abdul Jalil negotiated a series of contracts that included many unprecedented benefits to the individual clients, one of which was the innovative use of interest-free loans that could be forgiven, Upon review by the Internal Revenue Service, the contracts and tax returns where thrown out, challenged by the IRS, the IRS filed suit. After an 8 year legal battle, he prevailed in Federal Tax Court, established that Interest free Loans where in fact legal. This unprecedented legal ruling was established as a standard in the Tax Laws and written ALL MAJOR National Law Journals.

He is a WORLD RENOWNED EXPERT for his Historic, Unprecedented, Landmark Case, where he is UNDEFEATED in his Labor Management, Contract Disputes, Salary Grievances, and Federal Arbitration cases impacting MAJOR changes in Labor Law, Collective Bargaining Labor Agreements, Civil Rights, Salary Grievances, Federal Arbitration, Compensation, Interest Free Loans, Rates of Compensation, Legal Impact that CHANGED Compensation in the WORLD.

In 6 months he took the LOWEST paid player in Major League Baseball at $20,000- Lyman Bostock, to signing the RICHEST contract in Professional Team Sports and Baseball History on his 27th birthday with a five-year contract with the California Angels for a $3.5 million plus, unprecedented deal was a FULLY GUARANTEED and INSURED by Lloyds of London, including a $500,000 signing bonus, a $500,000 Interest free loan, a $200,000 Interest free business contract loan. The signing of Bostock culminated an incredible financial turnabout as Bostock worked last summer for $20,000. The contract was PAID in full, after he was murdered on the last day of his first year of the contract with four years left to perform.

Lyman Bostock signs RICHEST contract in Professional Team Sports and Baseball History with Angles owner Gene Autry

Abdul-Jalil al-Hakim, Bostock’s agent, told The Sporting News that “we just plan to sit back, rub our hands and wait for the money to fall into them,” the ballplayer surely cringed. He wasn’t after the most lucrative contract — just the happiest lifestyle. “Lyman’s a different kind of guy,” says al-Hakim, who often refuses to speak of Bostock in the past tense. “Back then he wanted to be comfortable. I remember one conversation we had early on. I sat him down and said ‘This is the money you’re making now. So what would you do if you made $400,000. How about $500,000? How about $750,000?’ The more money I mentioned, the less comfortable he became. At the end of the conversation, I laughed and said, ‘Lyman, shut up, sit down and let me handle things. Because you’d sign for $1 just to play.'”

Outfielder Lyman Bostock, on his 27th birthday, signed a five-year contract with the California Angels Monday for a $3.5 million plus-the most lucrative deal ever for a team sport athlete.

Lyman Bostock signs RICHEST contract in Baseball History with Angles owner Gene Autry

The unprecedented deal includes a FULLY GUARANTEED, five year, $600,000 annual salary, $500,000 signing bonus, a $500,000 Interest free loan, and a $200,000 Interest free business contract loan!

The signing of Bostock culminated an incredible financial turnabout for the former Minnesota Twin, who played out his option last season and hit 336, second in the American League to teammate Rod Carew’s .388.

Slapped with the maximum 20% pay cut invoked by club owner Calvin Griffith when he refused to sign, Bostock worked last summer for $20,000.

As soon as the ’78 season began, Bostock felt the weight of excessive dollar signs. He collected just two hits in his first 10 games and on April 18 asked then-Angels manager Dave Garcia to bench him for the second game of a three-game series at Seattle. So humiliated was Bostock that on road trips he began to ask that meals be sent up to his hotel room. On April 30, following an 0-for-4 effort against Toronto that dropped his average to .147, Bostock told the media that, having been rebuffed by owner Gene Autry in his attempt to refuse that month’s paycheck, he would give his April salary to charity. “I just can’t make that kind of money and not produce,” he said. “I don’t feel that I’ve done enough for this month.”

To some, Bostock’s refusal to accept his salary reeked of a cheesy
PR stunt — overpaid ballplayer seeks to win over fans. But it wasn’t.
Bostock was genuinely humiliated by his performance. Here was a man who loved to hit, who spent most of his waking hours contemplating the intricacies of the game, hitting below the Mendoza Line. Forget $3.5 million, Bostock didn’t believe he warranted a dime. “He felt the burden of expectations,” al-Hakim says. “I was like, ‘Lyman, you have to take the money! You have to!'” Bostock refused, instead donating $36,000 to a handful of causes, including his church, Vermont Square Methodist in South Central Los Angeles, which ran recovery programs for drug and alcohol addicts.

At a time when the egomaniacal ways of Reggie “The Straw That Stirs the Drink” Jackson made daily headlines in New York, Bostock’s gesture won over legions of fans. Wrote The New York Times: “Lyman Bostock is hitting 1.000 in integrity. His batting average, though, is .147.”

With a dozen or so family members among the 7,953 fans in attendance, Bostock went 2-for-4 with a double and a run scored, raising his average to .296, ninth best in the American League. He had more than doubled his batting average from the April salary donation month!

That night, Sept. 23, 1978, Bostock was shot and killed in Gary, Ind. When he was murdered that chilly fall night in Gary, the news went worldwide. Reporters from Brazil and Australia, England and Japan telephoned Tom Harbrecht, the Gary Police Department’s public information officer, desperate for details. “I probably worked 20 straight hours fielding all the requests for information,” Harbrecht says. “It was a huge story.”.

The FULLY GUARANTEED contract was PAID in full, after he was murdered on the last day of his first year of the contract with four years left to perform!

The Lyman Bostock Story Part 1

1977- The Major Leagues of Professional Baseball Clubs (Atlanta Braves) vs. The Major League Baseball Players Association (Alvin Jr. Moore)

Jerry Gandy- Richmond Independent: Press Row on Jr. Moore

One of the earliest Professional Sports contract controversies involved Major League Baseball Player Free Agency that arose as the result of an unprecedented, landmark contract between Alvin “Junior” Moore and the Atlanta Braves in which a Special Covenant gave Moore the right to demand a trade which could not be consummated without his prior consent if he was dissatisfied with his playing time. In the event that a trade could not be consummated by the end of the 1977 championship season, Moore would become a free agent if he so desired. See “The Major Leagues of Professional Baseball Clubs (Atlanta Braves) vs. The Major League Baseball Players Association (Alvin Jr. Moore)”.

Alvin “Junior” Moore was only a rookie, yet here are the terms of the contract his agent Abdul-Jalil put together for him:

-The Braves were to pay Moore $75,000 that season. That was only his salary.

-They also were to pay him a $50,000 bonus and provide him with an additional $50,000 interest-free loan.

That’s was historic for a rookie, but wait, there’s more coming.

The imaginative, foresighted agent Abdul-Jalil saw to it that four other unique clauses were written into the Atlanta Braves contract of Moore.

“If Moore is dissatisfied with his playing time, he can submit a letter to the Braves notifying them of same, who then must initiate a trade to the team of Moore’s choice, which can only be consummated with his consent. If there is no trade by the end of the season, the contract is voided and he becomes a free agent.”

1) The first unique clause gave Moore the option of demanding a trade to another team of his choice upon his notice to the team of his dissatisfaction with his playing time; becoming a free agent simply by notifying the Braves of his intention, which works out to be the same as anytime he choses. Under the present Basic Agreement between the players and the owners, a player becomes a free agent ONLY after six-year service requirement with a team has been fulfilled AND only after the second year he plays for a team without signing a contract the previous year.

2) The second unique clause allowed Moore to veto any trade the Braves might involve him in if he did not approve of the team in the proposed trade;

3) The third unique clause gave him the option of choosing the team he wished to be traded to;

4) The forth unique clause gave Moore the option of becoming a free agent if a trade to a team of his choice in not consummated. Under the then present Basic Agreement between the players and the owners, a player becomes a free agent the second year only after he plays for a team without signing a contract the previous year.

What club owner in the world would ever sign a rookie to a contract like that?

The contract was signed by Ted Turner, the Braves’ owner, March 14, 1977.

When National League President Chub Feeney first saw Moore’s contract and its special freedom clause, he rejected it disapproving this Special Covenant and on April 28, Feeney, wrote a letter to Bill Lucas, the Braves’ Director of Player Personnel.

The letter said:

“Specific covenants contained in Alvin Moore’s contract are disapproved because it (the contract) contains provisions inconsistent with the reserve system article of the new Basic Agreement.

Please be sure the player receives a copy of this letter.”

The Major League Baseball Players Association (MLBPA) filed a Federal grievance on the ground that actual or potential additional benefits were provided for the player within the meaning of the collective agreement. The clubs maintained that the free agency provisions in the 1976 agreement were exclusive, providing the only basis upon which free agency rights could be exercised.

But the union argued that there were still other avenues to free agency, such as an unconditional release by a club because the player was not sufficiently qualified. The arbitrator held, in this case, that “the six-year service requirement through which a player could exercise free agency was for the individual club’s benefit in the sense that it would want to retain the player for a particular period of time.” Thus, the benefit of “long-term title and reservation rights” could be waived by the club. On the other hand, the reentry mechanism through which other clubs would have an opportunity to negotiate with a player who becomes a free agent was a matter covered by all the collective bargaining agreement, so an attempt by club and player to evade such procedures would be “inconsistent” and thus prohibited. Said the Arbitrator:

There is clear merit in the Association’s argument that the words “additional benefits to the Player” should be liberally construed to support a wide variety of benefits to a Player over and above the benefits accorded to him by the Basic Agreement. Though covenants containing such benefits may be “inconsistent” with a particular provision of the Agreement dealing with the same subject matter, there is logic in the Association’s argument that they are not, in fact, “inconsistent” because Article II authorizes such inconsistencies where they provide additional benefits to the Player.”?

Marvin Miller, the MLBPA Executive Director said “Junior Moore’s contract has done more for baseball as anything in the basic agreement just signed by the Players Association and the owners”.

Moore went on to sign a very lucrative, multi year contract with the Chicago White Sox.

1978-  “The National Basketball Association (Denver Nuggets) vs. The National Basketball Players Association (Brian Taylor)”

In a Historical, Unprecedented case in Sports and Professional Basketball, Abdul-Jalil and Superstar Management, along with NBA player Brian Taylor, negotiated an addendum to the standard NBA contract with the Denver Nuggets for a $250.000 interest free loan and making the contract “tax free”.

Taylor had a clause that stipulated be could become a free agent if the Nuggets breeched his contract in any manner.

The Nuggets made the first payment of $50,000 due him on time. He said they were 19 days late on the second payment before making a partial payment. The third payment, which was due Jan. 1, was over 13 days late, according to Taylor. They did.

So, in mid-season the team had sufficiently breached the contract, according to Jalil, defaulting by 13 days on the final part of a $250,000 interest free loan with the late payments that triggered the clause in the addendum that allowed Taylor to opt out of the contract. Taylor withheld his services from that point in the middle of the season.

Taylor’s agent, Abdul Jalil, said in NewYork that Taylor becomes a free agent immediately should the Nuggets deviate from any portion of the agreement. Jalil said the agreement is unique in that it contains a clause providing that should Taylor sign with another NBA team, Denver, may not receive compensation in the form of players, or draft choices. The compensation must be in the form of cash, half of which goes to Taylor and half to the Nuggets.

This clause reportedly was unprecedented in major league sports player contracts and expects NBA Commissioner Larry O’Brien to call a Collective Bargaining Federal Arbitration hearing on the case because the contract clause is so unique.

Jalil is the agent who represented baseball infielder Junior Moore, who won free agency from the Atlanta Braves in a landmark contract agreement following the 1977 season in a Federal Arbitration case of Moore (MLBPA) vs. Atlanta Braves (MLB). Moore’s contract permitted him to declare himself a free agent based on his own value judgment of the amount of playing time he had with the Braves. Used as only a part-time performer, Moore chose to leave Atlanta and signed with the Chicago White Sox.

The unprecedented case in Professional Sports and Basketball was necessary as the the addendum to the contract was the result of Taylor’s dispute of the contract that was originally negotiated by the players union director Larry Fleisher. The inherent problems that this situation provided for the National Basketball Association, the Denver Nuggets, and most importantly the Director of the NBA Players Union and the Union itself, were incredible, FILLED WITH CONFLICTS OF INTEREST, MULTIPLE INSTANCES OF FRAUD, COLLUSION, and MISREPRESENTATION! The case was so bad that Larry Fleisher, the Director of the NBA Players Union and the Union itself, could NOT represent Taylor in the Federal Arbitration hearing.

In mid-season the team breached the contract with a late payment that triggered a clause in the addendum that allowed him to opt out of the contract. The player withheld his services in the middle of the season and the Nuggets and the NBA filed for Federal Arbitration. In prevailing in this matter, Taylor received his FULL PAY, an interest free loan, was declared free of his contract (“a Free Agent”), and allowed to negotiate a new contract with the team of his choice. Cite Arbitration Decision in the matter of “The National Basketball Association (Denver Nuggets) vs. The National Basketball Players Association (Brian Taylor)”, Jan. 25, 1978.

The Nuggets declined to have tapes of the Taylor negotiating sessions heard by renowned federal arbitrator Peter Seitz, who agreed Taylor was free, but that the Nuggets were due compensation.

After 13 months of being lusted after by as many as 15 NBA teams, after megabuck negotiations with everyone from 76er owner R. Fitz Dixon to the Lakers Jack Kent Cooke, Brian Taylor has returned And he did not come or go cheaply.

“The San Diego Clippers signed Brian on Feb 15 for $150,000 for the remaining regular season games and the playoffs” said Taylor’s agent Abdul Jalil. Clipper playoff hopes are enhanced for it. Although Taylor has played only briefly so far. Taylor will become a free agent once again at the end of this season, continuing a cycle that saw him leave Denver in a contract dispute in the middle of last season.

The Nuggets will receive compensation from San Diego for Taylor. Two prior deals fell through. Philadelphia was set to compensate with Steve Mix and a No 1 draft pick, but Taylor vetoed.

Jack Kent Cooke and Taylor came to financial terms—a four year, $1.7 million deal but Denver asked for Jamaal Wilkes and Adrian Dantley as compensation to discourage the Lakers.

San Diego then shelled out $1.3 million over three years to resign guard Brian Taylor.

Brian Taylor was a high school All American in football and basketball, in 1968 led the Perth Amboy High School Boys Basketball team to a New Jersey State Championship by scoring 84 points. The 6’2″ guard played College basketball for Princeton University where he played on many USA All-Star Teams, and after his junior year in 1972, he was selected by the Seattle SuperSonics in the second round of the 1972 NBA draft, however Taylor signed a professional basketball contract with the New York/Jersey Nets and became the American Basketball Association Rookie of the Year during the 1972-73 season. Taylor played four seasons with the Nets, was elected to two All Star teams and won two ABA championships as the Nets won the final ABA championship game in 1976. Taylor joined the Kansas City Kings in 1976, where he averaged 17 points in his initial season and was named to the NBA All Defensive Team. Taylor also played for the Denver Nuggets and the San Diego Clippers, before a torn achilles tendon forced his retirement in 1982. Known as the “BT EXPRESS”, he still has the NBA record as the GREATEST 3 Point Career Shooting from 1981-86.

Brian Taylor NBA Career Three Point Leader 1981-82
Brian Taylor NBA Career Three Point Leader 1981-85

The Lyman Bostock Story Part 2

Abdul Jalil Historic use of Interest-Free Loans upon the Federal Tax Laws Published in Universities Law Reviews, Scholarly Commons, and multiple Course Outlines, Student Journals

Abdul Jalil negotiated a series of contracts that included many unprecedented benefits to the individual clients, one of which was interest-free loans that could be forgiven. Upon review by the Internal Revenue Service, the contracts and  returns where thrown out and challenged by the IRS as the IRS filed suit. After an 8 year legal battle, he prevailed in Federal Tax Court and established that Interest free Loans where in fact legal. This unprecedented legal ruling was established as a standard in the Tax Laws and was written in several National Law Journals. Cite: 
“IRS vs Al-Hakim” published by Commerce Clearing House(CCH) Tax Court Memorandum Cases editions KF 6234A 505 and Maxwell McMillian (Prentice Hall) Federal Tax Cases edition KF 6234A 512 Tax Court Memorandum Decisions. Articles and citations available upon request….
The Historic “al-Hakim” Tax Code §7872 [692] Ruling
After al-Hakim’s victory in the Federal Tax Courts against the Tax Commissioner, in


December 2000 the IRS moved to change the Tax Codes with the historic “al-Hakim” Tax Code §7872 [692] Ruling. The IRS changed the Federal Tax Codes such that it now “prevents no-interest loans” and was instituted to eliminate and close the Federal Income Tax loop-hole created with al-Hakim’s use of interest free loans in sports and entertainment financial transactions.
CITE: Tax Notes, Dec. 4, 2000, p. 1311; 89 Tax Notes 1311 (Dec. 4, 2000) “al-Hakim Tax Code” Ruling
al-Hakim’s victory in the Federal Tax Court over the U. S. Tax Commissioner has the nations foremost academic institutions and academians in the study of Law and Business teaching al-Hakim’s use of interest free loans in Tax Free financial transactions as part of the Law and Business curriculum in such hallowed halls as Harvard University, Yale University,Washington University, Stanford University, University of Virginia, and Wake Forest University Schools of Law Federal Tax Courses, among others.

Washington University School of Law Federal Tax Course,
Professor: Bixby;
Yale University School of Law Federal Tax Course,

Professor: Eric M. Zolt
Text Authors: William A. Klein, Joseph Bankman, Daniel N. Shaviro;

University of Virginia School of Law Federal Tax Course,
Professor: M. Robinson * Federal Income Taxation * L. Dominick
Text Authors: William A. Klein, Joseph Bankman, Daniel N. Shaviro;
Washington & Lee University School of Law Federal Tax Course,

Harvard University School of Law Federal Income Taxation Course Outline,
Professor: Flusche
al-Hakim’s victory in the Federal Tax Court over the U. S. Tax Commissioner has academians teaching al-Hakim’s use of interest free loans in Tax Free financial transactions as part of a Wake Forest University School of Law Federal Tax Course on “ISLAMIC AND JEWISH PERSPECTIVES ON INTEREST” and al-Hakim’s historic impact on Shariah-Riba Complaint financial transactions in the business world.
Wake Forest University School of Law Tax Course on “ISLAMIC & JEWISH PERSPECTIVES ON INTEREST”,

Jalil with Robert Shapiro and Bill Walsh

Author/Professor: Newman, Joel S.
al-Hakim’s victory in the Federal Tax Court over the U. S. Tax Commissioner has academians teaching al-Hakim’s use of interest free loans in Tax Free financial transactions as part of the Wake Forest University School of Law Federal Tax Course on “ISLAMIC AND JEWISH PERSPECTIVES ON INTEREST” and al-Hakim’s historic impact on Shariah-Riba Complaint financial transactions in the business world.
Joel S. Newman is a professor at Wake Forest Law School, Winston Salem, North Carolina.
In this report, Newman discusses financial transactions that allow devout Muslims and Jews to obey religious prohibitions against interest, while giving investors a return on their investments. The tax treatment of these transactions is considered. An integral part is al-Hakim’s case.


Case Western Law Review

Case Western Reserve Law Review Volume 31 Summer 1981 Number 4

A Long Deep Drive to Collective Bargaining: Of Players, Owners, Brawls, and Strikes.

Professor Robert C. Berry, Professor William B. Gould

Student Journals at Case Western Reserve University School of Law Scholarly Commons

UMass School Law

University of Massachusetts- Amherst

Major League Baseball’s Grievance Arbitration System

by Glenn M. Wong, Professor of Sports Law

Entertainment and Sports Law


Marquette University School of Law Sports Law Institute

Marquette University School of Law

Entertainment and Sports Law Commons Journals at Marquette Law Scholarly Commons

Interpreting the NFL Player Contract

Professor Gary R. Roberts

Marquette Sports Law Review- Volume 3, Issue 1, Article 5, Fall


Vanderbilt University School of Law

Vanderbilt University School of Law

Sports Law – Knight Commission: purpose was to examine NCAA athletics and make recommendations

Professor Joseph Fishman



UNLV Boyd School of Law- Sports Lawyers

University of Nevada-Las Vegas William S. Boyd School of Law

Course: Sports Law: Competition Law | National Collegiate Athletic Association

Professor Marc Kligman, Adjunct. Sports Law

University of Nevada William S. Boyd School of Law

UNLV 87169927


Santa Clara University School of Law

Santa Clara University School of Law

Legal Professions: Sports Law

The Role of the Commissioner and Other Governing Authorities

Professor Alan W. Scheflin – Santa Clara Law


Quimbee Law School Case Briefs, Overview, Casebooks, study aids, BAR Review, and online Continuing Legal Education (CLE) courses

Quimbee Law School Case Briefs, Overview, Casebooks, study aids, BAR Review, and online Continuing Legal Education (CLE) courses

Alvin Moore vs Atlanta Braves

Major League Baseball Arbitration Proceeding

MLB-MLBPA Arb. 77-18 (1977)

Professor A. Porter


Course Hero Law School Case Briefs

Course Hero Sports Law Outline

1968 Basic Agreement made the Commissioner the arbitrator clearly allowing for arbitration of reserve system grievances.
University of Texas School of Law

Course Title: LAW 111

6) Agent Representation – The collective agreement plays the ultimate governing role

Quizlet Law School Case Briefs

Quizlet, Sports Law 1-3

Alvin Moore & Atlanta Braves (1977)


Judd’s Sports Law Outline


Chapter 1 – Best Interests of the Sport: The Role of the Commissioner and Other Governing Authorities


NetSuite Inc:

Alvin Moore & Atlanta Braves …

D. Arbitration as an Exclusive Remedy; § 301 Preemption




1995 Sports Image Awards Program Cover

~ Hip-Hop/Raps influence on Societal America, The Stevenson School, Pebble Beach, CA 2010, ~Leon Powe’s “Powe Folks” Basketball Camp, Oakland, CA. 2006-8, ~ Lynn Harris’ “Fourth Quarter Athletics Basketball Showcase” (with Ashley and Courtney Paris(OU), Devanei Hampton (Cal), Alexis Gray-Lawson (Cal), Candice Wiggins (Stanford), Brooke Smith (Stanford), and Ashley Walker(Cal), Oakland, CA. 2006, Golden State Warriors Adonal Foyle’s “Athletics and Academics” Basketball Camp, Oakland, CA. 2006, ~Music in Islam, University of California, Berkeley, CA 2003~ National Islamic Convention, Seacaucus., NJ 1997,~ Host Evening of Elegance, National Arabic Conference, Oakland, CA. 1997,~ National Islamic Convention, N.Y.C, N.Y. 1996,~ International Islamic Conference, Los Angeles, CA. 1996,~ Oaktown Music Conference, Oakland, CA 1996,~
National Society of Black Engineers Conference-Region 6, San Luis Obispo, CA.  1992,~ CAREER FEST, Oakland, CA. 1986, ~ California State University, Hayward, CA.  1985,~
United States Coast Guard, Oakland, CA.  1982,~
National BALSA Law Conference, Houston, TX 1981,~ National BALSA Law Conference, Philadelphia, PA. 1982,~ National BALSA Law Conference, Oakland, CA. 1979,~ National BALSA Law Conference, N.Y.C., N.Y. 1980,~ Mountain Regional Law Convention, Oklahoma City, OK. 1980,~ College of Alameda, Alameda, CA.  1981,~
Eastern Regional Law Conference, Washington D.C. 1980,~ National Black Media Convention, Oakland, CA. 1972,~ National BALSA Law Conference, Washington D.C. 1976,~
Pacific Coast Law Conference, San Francisco, CA. 1976,~ Stanford Law Society, Palo Alto, CA. 1976,~ National Black History Week Awards, San Francisco, CA, 1974, ~ Hip-Hop/Raps influence on Societal America, The Stevenson School, Pebble Beach, CA 2010


Abdul Jalil Enshrined in “Who’s Who”

1972-73 Stanford University Graduate School of Business, Stanford, California; Candidate for Degree of Masters in Business Administration.

Abdul Jalil Enshrined in “Outstanding Young Men of America” with Plaque

1968-71 University of California School of Business, Berkeley, California, Bachelor of Science Degree in Business Administration and Policy. Minor in Educational Psychology and Sociology.
~ Graduated from High School with honors,~ Deans List at U.C. Berkeley,~ Ford Foundation Scholar and COGME Fellowship Award at Stanford University Graduate School of Business,~ Federal Law Review, 1987,~ Enshrined in ” WHO’S WHO “, United States Registry, 1990,~ Enshrined in ” WHO’S WHO IN CALIFORNIA “, California Historical Society, 1982,~ Enshrined in ” OUTSTANDING YOUNG MEN OF AMERICA “ United States Jaycees, 1982,~ Enshrined in ” WHO’S WHO IN ELECTRONICS”, United States Registry, 1989,~ Acknowledgement from ” CITY Of OAKLAND “, Oakland, CA.  1982,~ Acknowledgement from ” UNITED STATES CONGRESS, 7TH DISTRICT “, Oakland, CA.  1974,
~ Only person to graduate from University of California, Berkeley in 2.5 years and achieve letters in three academic disciplines; Business Administration, Educational Psychology, and Sociology,~ Took and passed one full year class load in one college academic quarter!,~ Recognized for Genius I.Q.~ College Commitment Counselor, ~As a senior founded a Minority Scholar-Athlete Admissions Program at U. C. Berkeley, ~Had completed 1.5 years of 2 year MBA program before entering Stanford Graduate School of Business as a result of Undergraduate Business Degree from Cal Berkeley, ~Started own business while at Stanford and still operates it as a corporation today over 50 years later, ~Founded the “Community Food Bank” through the Margaret & Aaron Wallace Foundation to provide food and meals for the needy in 1992 to continue a similar program started by his father in the 1950’s.

Beauford Delaney’s Abdul-Jalil al-Hakim, c.1971

~ In 1971 Abdul-Jalil had his portrait painted by world renowned artist Beauford Delaney- “Portraitist of the Famous”, the most important African-American artists of the 20th century! He has painted portraits of Emperor Halle Selassie of Ethiopia, W.E.B. Du Bois, John F. Kennedy, Salvadore Dalí, James Baldwin, Louis Armstrong, Duke Ellington, Josephine Baker,  Langston Hughes, Robert Kennedy, Marian Anderson, Jacob Lawrence, Ella Fitzgerald, Pablo Picasso, Charlie Parker, James Jones, Jean Genet, Ethel Waters, Cab Calloway, W.C. Handy, Countee Cullen, Henry Miller, Jean-Claude Killy, Herb Gentry, Alain Locke, Cy Twombly, Sterling Brown, Georgia O’Keeffe, Augusta Savage, Stuart Davis, Richard A. Long, John Koenig, Jackson Pollock, Vassili Pikoula, Henri Chahine, Lawrence Calcagno, Elaine DeKooning, Palmer C. Hayden, Darthea Speyer, Herbert Gentry, Ed Clark, James Jones. Henry Miller, Richard Wright, Jacob Lawrence, to name a few! 

Delaney was a respected elder of the Harlem Renaissance crowd. His intimate portraits from this period show his beliefs of love, respect and equality between all people. In this time he became a “spiritual father” to writer James Baldwin; a rare kindred spirit who was both African American and gay. Delaney’s biographer David Leeming observes, ”’He kept his life in compartments – safe politics with most whites, strong race identification with blacks”

Delaney, whose life appeared to symbolize the mythical artistic existence of privation and relative obscurity, that show a retrospective of “uninhibited colorist (though never an unintelligent one)” that is “apotheosized” and whose talent and “free, open and outgoing nature” engendered admiration from everyone whom was fortunate enough to encounter him as he was THE darling of the international culture scene in New York and Paris. James Baldwin called him his “spiritual father.”

THE Great, amazing and invariable Beauford Delaney’s masterpieces are trumpeted as cutting-edge work in Black aesthetics, stylistic evolution from representation to pure abstraction, with new and radical theories with his techniques and expression of the politics of Black arts, affording him his very own, singular serious stature among abstract expressionists, transforming the critical landscape into a growing interest in his creation of “Black Abstraction”!

For more than a decade, Delaney showed compelling, vibrant images of energetic life: produced engaging abstract works, portraits, landscapes, and abstractions celebrated for their brilliance and technical complexity with his dramatic stylistic shift from figurative compositions of life to abstract expressionist studies of color and light, powerful works of art and culture, illuminate some of Delaney’s most innovative years and firmly place his work among the dominant art movements of the day.

The fascinating Beauford Delaney is a Modern artist who produced engaging portraits, landscapes, and abstractions celebrated for their brilliance and technical complexity with his dramatic stylistic shift from figurative compositions of New York life to abstract expressionist studies of color and light following his move to Paris in 1953, illuminate some of Delaney’s most innovative years and firmly place his work among the dominant art movements of the day! 



Lettered in Football, Basketball, Track and Field in High School. Lettered in Basketball, Track and Field at University of California. N.C.A.A. Champions in Track and Field in 1971.

“The Evening of Elegance” Oakland, CA, 1997-Host; CMS Community Food Bank, Oakland, 1996; “The Stars”, Cable TV Show, Oakland, CA, 1974; Montgomery Wards Pre-Reserve Training Program, Richmond, CA,1974; Montgomery Wards “Super Sunday”, Richmond, CA,1974; Montgomery Wards “Men Only Night”, Richmond, CA, 1973; Black Awareness Day, Black Expo, Oakland, CA, 1972-77; Congress of Athletes For Alternatives to Youths, 1972; Martin Luther King Basketball Classic, l972; California Fashion and Beauty Pageant, 1975.
~ National Lawyers Guild, ~ Muslim Bar Association of New York, ~ Houston Muslim Lawyers , ~ National Muslim Law Students Association, ~ Association of Muslim-American Lawyers, ~ Associate Board Member- University of California, Berkeley, Haas School of Business East Bay Alumni Network


Emanuel Steward on Jalil
Emanuel Steward, Evander Holyfield, and Hammer in ring with Heavyweight Title Belts

“The Man who turns hits into MILLION$.” – The Tribune.
“You really are the BEST.” – L. BOSTOCK, California Angels.
“GOD sent me an Angel” – M.C. HAMMER.
“Smart Youth, most intriguing, has the Baseball world at his feet.” – N.Y. POST .

“Thanks for getting the Deal DONE Jalil!”- Evander “Real Deal” Holyfield, the only boxer in history to win the undisputed championship in two weight classes (cruiserweight in the late 1980s and at heavyweight in the early 1990s).

Reggie’s Prayer

“Jalil, I told everybody that you guys are representing me!”- Reggie “the Minister of Defense” White, two-time NFL Defensive Player of the Year, Super Bowl XXXI champion, 13-time Pro Bowl, holds second place all-time among NFL career sack leaders with 198 (behind Bruce Smith’s 200 career sacks). He was selected to the NFL 75th Anniversary All-Time Team, NFL 100th Anniversary All-Time Team, NFL 1990s All-Decade Team, and the NFL 1980s All-Decade Team. White is a member of the College Football Hall of Fame and the Pro Football Hall of Fame.

Deion “Prime Time” Sanders playing with Atlanta Braves and Atlanta Falcons at the same time!

“You are going to have to deal with him (Jalil) now!”- Deion “Prime Time” Sanders to Atlanta Braves and Atlanta Hawks former President and General Manager Stan Kasten and Atlanta Braves General Manager John Schuerholz

“I don’t know what I would have done without you!.” – J.C. WATTS, U.S. HOUSE of REPRESENTATIVES.
“Thanks for directing me to the Sonics.” – GUS WILLIAMS, NBA.
“Imaginative, foresighted, some pretty impressive credentials. His I.Q. QUALIFIES HIM AS A GENIUS.” – UPI .
“That’s the finest promotion job for an unknown athlete that I have ever seen.” – N.Y. JETS.
“I’m so happy!! I’m full of money!!” – C. ROBINSON, NBA.
“He is personable, unafraid, confident. and athletes are attracted to him” – D. MAGGARD, U.S. Olympic Committee.
“You have never been wrong” – EMANUEL STEWARD, Boxing
“He told me what he wanted, we shook hands. We made the deal in 5 minutes.” – B. BAVASI, California Angels

The Aaron & Margaret Wallace Foundation

The Aaron & Margaret Wallace Foundation (A&MWF) is a non-denominational, multi-cultural,100% volunteer financed and operated relief organization that provides FREE food, medicine, clothing, educational and employment opportunities, mental and physical health referrals, legal aid, shelter and other necessities to individuals, children, families, and organizations who lack these essentials for any reason. We provide private school and college admissions educational opportunities; assists with referrals for job training and placement; rental assistance; social services assistance; homelessness assistance; mental and physical health assistance; medical assistance and legal aid assistance referrals FREE for ANYONE whom has the need at the Aaron & Margaret Wallace Foundation website.

Providing The Necessities For Success In Life
A&MWF, a public services organization based on GIVING AND SHARING, has created a 100% volunteer self-operated, self-supported, self financed model defined by developing the marketplace of a network that features high-performing results in the invaluable areas of: youth development; elementary, secondary and college education; poverty alleviation; mental and physical health medical services; social services, as well as other economic-empowerment programs for individuals, families; and small businesses.The Aaron & Margaret Wallace Foundation provides food; clothing; private school and college admissions educational opportunities; assists with referrals for job training and placement; rental assistance; social services assistance; homelessness assistance; mental and physical health assistance; medical assistance and legal aid assistance referrals for ANYONE whom has the need at the Aaron & Margaret Wallace Foundation website.
A&MWF delivers food, medicine, clothing and other necessities to over 30,000 individuals- children, families,and organizations per month who lack these essentials and is pioneering a new trend, as government and community funds grapple with the recession and the challenges of raising funds, WE have forged an awareness and sustained an effort to connect those in dire need with service providers, donors, volunteers and nonprofit groups with these causes. We have taken community foundations and moved into social networking, reaching beyond static “bricks and mortar” to interactive Web sites to serve as a dynamic virtual clearinghouses or “town square” that holds conversations between those in NEED and their local charities, citizens, donors, and volunteers.
A&MWF has made it easy and effortless for service providers, donors, volunteers and nonprofit groups to connect with those in NEED, as we have received more individuals needs profiles submitted on this site. The profiles include their contact information, information about their needs, desired solutions, pleas for their need satisfaction, and a listing of opportunities to achieve their solution. We also have profiles submitted of individuals as prospective donors or volunteers, include information about the causes that interest them.
Anyone can register by submitting an online request form in a strictly confidential submission and they can also feel free to call the number (510) 394-4101 as well.
From the great success that we have had with our Free Food Programs established in the 1950’s by my Parents, Aaron and Margaret Wallace, we have since been instrumental in the founding and supplying of other free food service organizations around the country.
With the demand for our help in creating these organizations being driven by the skyrocketing need for the services, we have decided to open up our efforts to all interested in starting a food pantry for the needy.
We can provide access to the training necessary to qualify your organization and partner you with the local organizations and businesses that can support your efforts. Contact us and we will help you through the RED TAPE and push your program to success!
Here’s some new videos for the Aaron & Margaret Wallace Foundation Social Services Programs. The first is the Aaron & Margaret Wallace Foundation Free Food Program Celebrity Giving Back

The second one is Aaron & Margaret Wallace Foundation Kids Celebrity Gift BackPacks.

You can view the following Santa Fe Elementary School’s Peace March with Aaron & Margaret Wallace Foundation, SemiFreddi’s, Trader Joe’s, Little Ceasar’s Pizza, Marshawn Lynch’s “Fam1ly F1rst” and Leon Powe’s “Fresh Start Oakland”:
Santa Fe Elementary School’s Peace March with Aaron & Margaret Wallace Foundation

Santa Fe Elementary Little Caesars Pizza Part 1

Santa Fe Elementary Little Caesars Pizza Part 2

You can listen to or download many of the Public Service Announcements for our partners that were broadcast over national radio on the page “A& MWF Supports Inter-Faith Multi-Cultural Events”. We have provided and we have produced videos from some of them as well.  We will do one for any of our partners that work with us.
Thanks again for the opportunity to serve you and let’s ALL do more and better for those less fortunate.

SUPERSTAR Sports, Entertainment, Celebrity and Influencer Charities: Good for Image, But What About Good Works?

SUPERSTAR Sports, Entertainment, Celebrity and Influencer Charities: Good for Image, But What About Good Works?
Branding is one reason for a SUPERSTAR sports, entertainment, celebrity and influencer to attach his name to a foundation or good works of some sort. In fact, it is essential if the celebrity wants to build a brand out of himself. And it would be crazy not to brand oneself these days if one is to be a mega star.

Elton John Oscar Party

Some stars who have entangled their images so completely with good works that they are basically untouchable, at least in certain communities: Rosie O’Donnell, George Clooney, Bono, LeBron James, Tyler Perry, Oprah, JayZ and Beyonce, Brad Pitt, Angelina Jolie, Magic Johnson, Matt Damon, and the list goes on and on and on. It’s awfully hard to criticize someone who raises money to oppose genocide or wipe out poverty or educate people about AIDS.

The question is: Are celebrities who embrace charitable works, who dole out their money in charitable contributions, who found their own or become spokesmen for charities all good, or is that sneaking suspicion that maybe there is something in it for them relevant? I don’t know that anyone could answer with certainty. But the truth suggests that charitable contributions equal tax breaks, and revealed that when a star has his own foundation the money can be used to his advantage, say reserved until the star needs some sort of a boost for a premier or saved for use when the star is losing some of that star power.

I have to admit, however, that some celebrities are way beyond the need of a “boost” from their charities. And it is not as if the charities aren’t advanced from association with a star. Especially in the social media age where we can follow our favorite celeb on Facebook and Twitter; we are alerted to our favorite stars’ causes and influenced to give in a cycle, whether good or bad, that the celebrity gets great PR from supporting a charity and the charity needs the celebrity to reach the masses and to get a little press.

And some stars are legitimately involved in changing the world at a very deep level. Some are so committed that they use their power to sway not only their everyday fans, but also the United States government.


Government and World Leaders. It is reported that Natalie Portman was shocked when she was granted a meeting with congress. She was the new ambassador for Finca, and she was their ticket to Capitol Hill. She asked why she was the one who had access to congress rather than the head of the foundation or the public who had elected their representatives, and the sad fact was that members of congress already “knew” her and were anxious to meet her because she is an actress. And other celebrities use their power in the same way. Bono is versed in lobbying, and he took George Clooney with him to the 31st G-8 summit.

The top celebrity charities and foundations are in a unique position to quite literally change the world, given the clout of their endorsements and the amount of exchanged funds at stake. The subject may be related to social, economic, or other issues, but in any case there are many causes that have managed to leave a notable imprint on their intended target, partly thanks to the name power behind famous backers.

Not all celebrities give large sums to the charities. In many cases the celebrity is simply a paid face to attract donors. In some instances the celebrity’s appearance fee is more than the money given to the charity’s mission. Some fail to continue to be associated with the charity that used their name that brought the attention to the nonprofit.

So perhaps stars and charities are neither entirely good nor entirely bad but necessary. After all, who else has the kind of sway to influence the public, the government, and the world? Maybe it doesn’t matter that not all celebrities are in it for their fellowman but rather for self-promotion. It could be that we shouldn’t care that celebrity charities are sometimes like the Kim Kardashian wedding: We don’t know if we are to believe the charity work is for real, or if they are there simply to brand, promote, and use an otherwise sacred institution for ratings. It doesn’t matter because stars reap positive results in a way that nothing else and possibly nobody else can.

And what does all of this say about humanity? What does it mean that we rely so heavily on our stars for moral guidance rather than our teachers, our parents, our peers? You be the judge. In the meantime, there are some celebrities who we should thank because they are doing the most for the best causes, and the betterment of mankind has never looked so good, and felt even better.

Where is the Board?

In virtually all instances illustrated above, the board has been nonexistent or deficient in exercising its responsibilities. The board has been blinded and a sleep at the switch when they simply follow a charismatic celebrity. Boards have not set the “tone” for the organization. These charities fail to have strong independent leadership and typically no separation between the board and the staff.

Celebrity Supporters Can Bring Visibility to Charities — but Careful Screening Is Crucial

Celebrity Supporters Can Bring Visibility to Charities — but Careful Screening Is Crucial
Celebrities and charities can make a productive marriage — with the famous satisfying their desire to help society (and perhaps burnishing their public images at the same time) and the organizations enjoying greater visibility and often an increase in donations. But when the parties are mismatched, the pairings can also result in splits as acrimonious as any high-profile Hollywood divorce — with potential hazards for charities that have pinned too many of their hopes on a star.

Public figures, say charity managers and fund raisers, are particularly good at drawing attention to an organization’s mission and giving a boost to fund-raising efforts. But nonprofit leaders still advocate screening celebrities carefully to make sure their aims and those of a charity overlap, and clearly communicating both parties’ expectations.

Many public figures want to share their good fortune with worthy organizations. A lot of celebrities are good people, they have good hearts and good souls.

An example, several popular young singers, including Alicia Keys and Gwen Stefani, organized a remake of the Marvin Gaye song “What’s Going On,” which was eventually released to benefit several organizations. It was really impressive to see how blessed they felt they were for having been given the gift of celebrity. It helped them cope with their celebrity status for having received the wealth they have received. These are people who want to use music to change the world

Elton John Oscar Party

That’s a more idealistic view.

The Personal Touch

Celebrity involvement often takes the form of public-service announcements or the occasional personal appearance to help a fund-raising event attract more people and garner more news coverage. For some organizations, that is all the lift they need.

You should alway plans something special for Special Events. You not only want a top-notch performer, but you want to get them to spend a little time with the donors and volunteers. If they can really engage beyond what they do on stage, that’s an asset to any organization.

Have them attend a reception, then perform, before or after dinner. After the performance, the celebrities posed for photos with major donors. Often, it is in that post-performance schmoozing that is most beneficial to the charity. The celebrity is able to have a positive impact if they spent time with attendees to talk to them after each photo. It is very real and very generous. The celebrity always kept exclaiming how excited they were about the mission. The celebrity really saw what was happening and was eager to support it.

We believe that the celebrity personal touch will help strengthen the relationship with its supporters for the future. It’s not always the immediate that’s apparent. With the photos, the conversations, make a long-term impression with the donors. It’s just another reason to enjoy coming to the office.

When celebrities make personal connections to their charities, their commitment deepens beyond a general wish to do good. Their working-class roots or religion can enhance their desire to help. During the corporate tour, they should met the group’s executive director that can lead to a kinship and bonding with their clients from the beginning. They may really appreciate the people there by striking up friendships with several of the employees, and they look forward to seeing each other.

Preparing Stars to Shine

No matter how strongly a public figure believes in a charity’s mission, it’s vital to prepare them for their inevitable role as the group’s public supporter.

The media turns out when you have celebrity participation. It becomes your job, when there’s a celebrity who might get targeted by the media, to make sure they have the knowledge that they need. Failing to do so can cause embarrassment — for the celebrity, who may look foolish or naive in front of the press, and for the organization, which can be trivialized or misrepresented.

When prepping famous supporters, give them its mission statement, and offers them a “sound bite” or one-line summary of the organization’s work that they can repeat to the press.

We also work hard to identify one or two standout accomplishments that are easy for people to remember. There’s no need to weigh them down with data: Bear in mind that celebrities and their talent for communication can be a great asset, and that the media is often only looking for one or two quick statements about what you do and how successful you are.

In addition, celebrities take corporate tours to learn about its programs firsthand. While the organization does not have a single designated celebrity spokesperson, it has been the recipient of a broad range of participation from famous supporters in both its programming and fund-raising efforts — and that helps when dealing with the news media. Where possible, you want people to be able to speak about their own impressions and time spent with you.

Telling celebrity supporters about an organization’s work is important, but as public figures find out about the charity, the charity should also gauge their willingness to commit both time and money to the cause to help celebrities set up charitable foundations.

The best way for a charitable organization to get the maximum benefit from their relationships with celebrities is to inform the would-be supporters, as clearly and simply as possible, what will be expected of them. They’re pulled in a million different directions, and focus is a problem.

One way to determine a celebrity’s long-term commitment lies in the bottom line. It’s absolutely critical that celebrities donate money. Why should I, as someone who makes hundreds of times less, donate if they don’t? Sure, their time is important, but the public might well say, “If you won’t put up a dollar of your money, why should I?” Yes, their time is valuable, but the fact that they are celebrities is what enables their time to be valuable. Giving shows a stronger commitment.

Despite this recommendation, many charities do not require monetary donations from their celebrity supporters. As with non celebrities, a strong financial commitment to a cause usually accompanies in-depth involvement. But in the case of famous people, one-time associations are often likely to result in the celebrities receiving honoraria of their own with a donation to the celebrity’s foundation.

Some organizations are so in need of visibility — and grateful for celebrity help — that they shy away from also requesting donations. It can be such an ordeal, in terms of scheduling, to get them to participate in different kinds of things that take a back seat. Perhaps you’re a small, poorly funded nonprofit doing advocacy. Certainly, we could all benefit from more money. But you have to be careful about not over asking including requests for financial aid.

Avoiding Controversy

Having a famous supporter onboard can give a nonprofit group wide visibility. However, that spotlight can grow uncomfortably hot if the celebrity becomes embroiled in a public controversy or personal scandal. And even the most wholesome of public figures may become burdensome to a charity if they lack commitment — or bring unreasonable demands.

Careful screening has helped prevent some charities from entering into relationships with troubled celebrities. United Way of America, for example, has for 30 years been served by supporters who play in the National Football League — an organization that, despite its members’ popularity, has in recent years seen some of its athletes embroiled in substance abuse, and accused of domestic violence and even murder. However, the charity has not been tarnished by some football players’ brushes with the law because the league does its own careful choosing of its representatives. To be recruited by the league and the teams for United Way work, the players need to be model citizens who believe in and exemplify through their citizenship the type of message that we’re trying to deliver through the campaign.

Without a group like the National Football League to pick the most likely prospects from its own ranks, however, the process becomes akin to hiring a staff member. You need to talk to a wide spectrum of people and really need to do a thorough background check.

There are a few basic “red flags” to heed. It’s common sense that if someone is not getting back to you in a timely manner, that’s a good indication of how business is going to go. If they’re uncomfortable talking about their own charitable commitments, that would also be a red flag, because if they’re noncommittal about where they’re donating their own money, it would indicate that they’re not really giving.

Even well-intentioned celebrities can become so high-maintenance that their demands outweigh the benefits of their support. The need to make both sides’ expectations clear at the outset. Up front, ask what they would be looking for in return, are they expecting travel expenses for themselves, a significant other, a whole entourage? If they need first-class accommodations for a dozen people, it’s a real test of their commitment to you. And if you get more involved with them later on, it’s just going to get worse, not better. And if you’re trying to raise money, it can cut into that.

Some non-profits has seen first-hand the trouble that can come from dealing with the associates of celebrities being sued for activities of a fund trustee, lawyer, the stars, former employers, for claims that they sabotaged the relationship with the entertainers and suggestion that they hire a friend of the entertainer as a fund raiser even though they had no experience in the field.

Non-profit charities have learned over the years that philanthropy needs to be treated like a business, and you’ve got to know who you are working with, whether the people you are hiring or doing business with are celebrities or not.

Another pitfall for the relationship between public figures and charities can come when an artist’s marketability stands at odds with a charity’s message. The Global AIDS Alliance’s “What’s Going On” project has originally been intended as a campaign solely to benefit international groups that fight the disease. But when, after September 11, record companies and others feared its AIDS message would be irrelevant in the wake of the terrorist attacks, the song was released to benefit the September 11th Fund as well.

However, some artists who were involved in the project when it was intended to benefit AIDS charities were upset that the money generated would now be split with another cause. And other artists feared that the song’s antiwar lyrics would trigger a backlash among fans eager to retaliate for the terror attacks. The artists might have been antiwar, but their audiences at that time might not have been. The controversies, he says, hurt both the song’s fund-raising efficacy and its anti-AIDS educational message.

People who are involved in celebrity, advocacy, and cause-related work, monitor what’s being said about them, and if they get a negative response from their audience, they modify their advocacy. Their power is only in their ability to maintain a following. If they don’t have people buying their CDs, they don’t have a way of helping any cause. They won’t do anything to compromise it.

Advocacy is a risk for people. The primary objective is to sell records. They are marketers. If they try to integrate the marketing of their cause, and if there’s some kind of push-back, they might retreat, they might modify how they relate to the cause.

A key point of any long-term association, understand celebrities who are not fully committed to a charity’s mission may lend their support only until it becomes inconvenient for them. An organization needs to figure out from the start why famous people are willing to help.

Is there a personal connection, do they really believe in it to the very core of their being, or is it a way for them to get publicity? Because if it’s the last one, it’s never going to work out. Once the need for publicity runs out, they’re going to be gone.

CAECAY’S Significance, Highlights and Benefits of Partnerships

CAECAY’S Significance, Highlights and Benefits of Partnerships Matching Athletes, Entertainers, Celebrities, and Influencers to Support Charities Creating Alternatives for Youths

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

In recent years, the role of athletes, entertainers, celebrities, and influencers in supporting charitable causes has become increasingly prominent. Many individuals in these fields recognize the importance of using their platforms to make a positive impact on society, particularly in providing alternatives and opportunities for the younger generation. Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths collaborates with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures, the Aaron & Margaret Wallace Foundation and Nowtruth, design engineers campaigns leveraging their influence, so these public figures can significantly contribute to charities that focus on creating alternatives for youths, enabling them to shape a brighter future. Herein CAECAY explores the significance of matching athletes, entertainers, celebrities, and influencers with charities and highlights the benefits such partnerships can bring.

CAECAY Enhancing Awareness and Visibility:

Athletes, entertainers, celebrities, and influencers possess vast reach and influence across various platforms, including social media, television, and live events. CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth clients partnering with charities focused on creating alternatives for youths, these individuals can amplify the visibility of such causes and raise awareness among their extensive fan bases. Their involvement helps shine a spotlight on the issues faced by young people and the solutions offered by these charities, ultimately garnering increased public support and attention.

CAECAY Inspiring and Motivating Young Individuals:

Public figures in the realms of sports, entertainment, and celebrity hold a unique power to inspire and motivate young individuals. CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients actively supporting charities that provide alternatives for youths, these influential personalities can serve as role models, demonstrating the possibilities and opportunities available to the younger generation. Through their actions and advocacy, they can inspire young people to pursue their dreams, overcome challenges, and actively contribute to society.

CAECAY Leveraging Networks and Resources:

One of the greatest assets athletes, entertainers, celebrities, and influencers bring to charitable partnerships is their extensive networks and resources. These individuals have connections with other influential figures, brands, and organizations, which can be leveraged to support charities focused on creating alternatives for youths. Through collaborations and strategic alliances, they can attract additional funding, secure sponsorships, and mobilize resources that are crucial for expanding the reach and impact of these charitable initiatives.

CAECAY Promoting Positive Social Change:

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients aligning themselves with charities that promote alternatives for youths, public figures can contribute to positive social change on a broader scale. Their involvement not only highlights the significance of addressing the challenges faced by young individuals but also encourages the public to take action. By leveraging their fame and influence, these individuals can inspire their followers to contribute their time, resources, or expertise to support these charitable causes, fostering a collective effort toward building a brighter future for the younger generation.

CAECAY Building Long-Term Partnerships:

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth matching athletes, entertainers, celebrities, and influencers with charities that create alternatives for youths can lead to long-term partnerships. These collaborations extend beyond one-off events or campaigns, as public figures can become actively involved in the ongoing efforts of the charity. By committing their time, expertise, and resources, they can provide consistent support, establish mentorship programs, or even create scholarships to help young individuals pursue their dreams and aspirations. Such long-term partnerships have the potential to bring sustainable change and lasting impact.

The CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients collaboration between athletes, entertainers, celebrities, and influencers with charities focused on creating alternatives for youths is a powerful force for positive change. Through their reach, influence, and resources, these public figures can enhance awareness, inspire young individuals, leverage networks, and promote positive social change. By actively engaging with these charitable causes, public figures can contribute to building a brighter future for the younger generation and foster a society that values and invests in its youth. It is through these meaningful partnerships that we can truly make a difference and create a world where every young person has access to alternative opportunities for growth and success.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”: pages to complete the requisite form and submission.

Monetizing Your Personal Brand: CAECAY Empowering Student Athletes, Entertainers, Celebrities, and Influencers with NIL Expertise

Julia Foxx

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. Thanks to the NCAA’s recent policy change allowing college student athletes to profit from their NIL, a world of opportunities has opened up. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

Client Campaign: “Unlock Your Potential with CAECAY’s NIL Monetization Program”

Campaign Objective:

To raise awareness among student athletes, entertainers, celebrities, and influencers about the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), partnership with Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth and its NIL Monetization Program. The campaign aims to showcase the opportunities available through monetizing Name, Image, and Likeness (NIL) and encourage individuals to leverage their personal brand for financial success.

Monetizing Your Personal Brand: CAECAY Empowering Student Athletes, Entertainers, Celebrities, and Influencers with NIL Expertise

“Embrace Your Power. Monetize Your Influence.  Join CAECAY’s NIL Revolution!”

Target Audience:

Student Athletes, Entertainers, Celebrities, and Influencers seeking to monetize their NIL and earn income from their personal brand.
Athletes, Entertainers, Celebrities, and Influencers looking to expand their revenue streams and maximize their reach.
Coaches, mentors, and industry professionals who support and guide athletes, entertainers, celebrities, and influencers.

Campaign Elements:

Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads:

Create visually captivating and inspiring commercial ads that highlight the success stories of athletes, entertainers, and influencers who have benefited from CAECAY’s NIL Monetization Program. Showcase the various avenues of income generation, such as autograph signings, coaching lessons/clinics, social media endorsements, and appearances at restaurants or events.

Digital Advertisements:

Develop engaging digital ads for social media platforms, websites, and mobile apps. These ads will:
Feature compelling visuals and persuasive messaging to capture attention and generate interest.
Highlight the financial opportunities available through NIL monetization and CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s expertise in the field.
Direct viewers to the CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth website or dedicated landing page for more information and enrollment.

Influencer Collaborations:

Partner with influential athletes, entertainers, celebrities, and social media influencers who have successfully monetized their NIL. They will serve as brand ambassadors and share their experiences, insights, and endorsement of CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s NIL Monetization Program through:
Sponsored social media posts and stories.
Live streams or recorded videos discussing the benefits of NIL monetization and CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s support.
Collaborative content, such as Q&A sessions or exclusive interviews, showcasing their journey and financial success.

Educational Webinars and Workshops:

Organize informative webinars and workshops led by industry experts and professionals from CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth. These sessions will cover topics like:
Understanding the legal aspects and guidelines of NIL monetization.
Building and managing a personal brand for maximum impact.
Social media strategies to enhance engagement and attract sponsorships.
Financial planning and wealth management for long-term success.
Contract negotiations and endorsement opportunities.
Angel Reese

PR and Media Outreach:

Engage with media outlets, sports networks, and entertainment platforms to share the success stories of individuals who have thrived through CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s NIL Monetization Program. Provide press releases, interviews, and media kits highlighting the transformative experiences and financial gains achieved by program participants.

Campus Activations and Events:

Organize interactive events and activations on college campuses, sports venues, and entertainment hubs. These activities may include:
Panel discussions featuring industry experts, successful athletes, entertainers, and influencers sharing their NIL monetization journey.
Autograph signings, meet-and-greets, or mini-clinics conducted by prominent athletes or entertainers.
Competitions or challenges encouraging students to showcase their talent and entrepreneurial spirit.
Sponsorship of sporting events or concerts, leveraging CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s presence to connect with the target audience.

Measurement and Evaluation:

Track website traffic, click-through rates, and conversions from digital advertisements.
Monitor social media analytics to assess reach, engagement, and audience sentiment.
Measure the number of enrollments and inquiries received through the campaign period.
Conduct surveys and feedback sessions to gauge awareness, perception, and satisfaction among the target audience.
Monitor media coverage, including press mentions, interviews, and features, to evaluate campaign reach and impact.

CAECAY recognizes that student athletes and entertainers possess unique talents and personal brands that can be harnessed for financial gain. Through their comprehensive program, they equip individuals with the knowledge, tools, and support necessary to leverage their NIL effectively. Whether it’s signing autographs, coaching lessons and clinics, social media endorsements, or appearances at restaurants and events, CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s program provides the guidance needed to maximize earning potential. Their expertise and proven track record make them an invaluable resource for those seeking to monetize their personal brand.

Empowering Through Education:

One of CAECAY’s core principles is education. They understand the importance of equipping student athletes and entertainers with the skills and knowledge required to navigate the complexities of NIL monetization. Through their partnership with industry experts and professionals, CAECAY offers educational webinars and workshops that cover a wide range of topics. From legal aspects and guidelines surrounding NIL monetization to building and managing a personal brand, participants gain valuable insights and practical strategies for success. CAECAY’s dedication to empowering individuals through education sets them apart as a leader in the field.

A Network of Support:

CAECAY’s network of influential organizations and personalities provides participants with unparalleled opportunities for growth and collaboration. The Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth bring their expertise, connections, and resources to the table, ensuring participants receive the support they need to thrive. With their guidance, individuals can navigate the intricacies of contract negotiations, endorsement deals, and wealth management, fostering long-term success in their careers.

Creating Alternatives for Youths:

Beyond the individual benefits, CAECAY’s mission extends to creating alternatives for youths. By empowering student athletes and entertainers to monetize their NIL, CAECAY generates opportunities that not only shape their own futures but also provide inspiration and pathways for aspiring young talents. Through mentorship programs, community engagements, and outreach initiatives, CAECAY strives to make a positive impact on the lives of young individuals, creating a ripple effect that reaches far beyond the realm of sports and entertainment.

As the landscape of collegiate sports and entertainment continues to evolve, CAECAY stands at the forefront, offering a comprehensive program that unlocks the financial potential of student athletes and entertainers through NIL monetization.

Through an integrated advertising campaign encompassing television commercials, digital advertisements, influencer collaborations, educational webinars, PR outreach, and campus activations, CAECAY aims to empower student athletes, entertainers, celebrities, and influencers to monetize their NIL. By showcasing success stories, providing educational resources, and fostering strategic partnerships, the campaign will drive awareness and engagement, positioning CAECAY as a trusted partner in unlocking financial opportunities through NIL monetization.

With their 50 years of experience, partnerships with influential organizations and personalities, and dedication to education and empowerment, CAECAY is paving the way for a new era of financial opportunities. By joining forces with the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, CAECAY creates a formidable alliance that is set to revolutionize the world of NIL. Together, they provide the guidance, resources, and support needed for individuals to maximize their personal brand and create a prosperous future.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”: