Matching Celebrities With Charities



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Aaron & Margaret Wallace Foundation
http://Superstarmanagement.com
http://Ex-Why.com
Abdul-Jalil Honored in Port Au-Prince, Haiti and Miami, Fla. for Relief Missions to Haiti
Join Aaron & Margaret Wallace Foundation Mail List
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Abdul-Jalil’s Haas School of Business Profile
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Portrait of Abdul-Jalil by Artist Buford Delaney in Paris, France

Award for “Distinguished Marketing and Promotional Services” from NFL Super Bowl NFL Experience,
Founder of BLACK EXPO shown with Olympic Sprinter John Carlos , Hip Hop’s Islamic Influence, 1979 National BALSA Conference , Dellums for Mayor, Hip Hop’s Islamic Influence, 1979 National BALSA Conference, Oakland Police Officers Arrested for Computer Store Burglaries, Police Found Guilty in Burglaries, Police Officers Sentenced for Burglaries,


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Sponsorship of a Benefit!



If you represent a Charitable Organization that is desirous of procuring the Perfect Pro Sports Superstar, Entertainment Giant, Known Personality, A-List Celebrity or Corporate Mogul with your special Charity efforts; or If you are a Pro Sports Superstar, Entertainment Giant, Known Personality, A-List Celebrity or Corporate Mogul that is desirous of procuring the Perfect Charitable Organization to assist in your mutual goals of “Giving” with that special Charity effort; we can assist you in that effort.

Aaron and Margaret Wallace Foundation works in tandem with ¿eX-whY AdVentures? (¿eX-whY?) and Superstar Management (SSM) to provide matches for Charities looking for Celebrity Endorsers with Celebrity Endorsers; and Celebrity Endorsers looking for Charities with Charities.
¿eX-whY AdVentures? gained wide regard as the premier organization in developing, designing and producing commercial advertising, marketing, promotions, celebrity endorsement, corporate sponsorship and major events. We implement turnkey corporate sports and entertainment programs that capture all the color and excitement of the occasion.  On-site catering, custom decorating and arranging for pro sports superstars, entertainment giants, celebrity hosts and corporate moguls appearances are among the amenities they provide to give a company a first-class presence at a world-class event.

¿eX-whY? has produced TV programming for Disney, ABC-TV and ESPN, as well as events in Japan,

Awarded Gold Cross Pen for NFL Super Bowl Marketing & Promotions

Russia, Egypt, Romania, Paris, Europe, Brunei, and the U.S.  and has consulted and advised BBDO Worldwide Advertising, Starter, Members of The Royal Family of Saudi Arabia, The Arthur Ashe Foundation, Rare Multimedia, Capcom, Comspan,The National Medical Association, Apex 1, Electronic Arts(EA SPORTS), The ESPY’S, National Football League(NFL EXPERIENCE) Super Bowl, “90210”, Black Entertainment Television(BET), Sega, The Sultan of Brunei, Trans-Pacific Centre, Nike, Pepsi Co., Oakland City Image Campaign, Boost Mobile Innercity Leadership Initiative, Russell Athletic, Private Jet, ESPN, Sports Image Awards, Clorox Co., Golden State Warriors Adonal Foyle’s “Athletics and Academics” Basketball Camp, BART, Levi Strauss, Montgomery Wards, The Jimmy V Foundation, “Home Improvement”, Lynn Harris’ “Fourth Quarter Athletics Basketball Showcase” (with Ashley and Courtney Paris(OU), Devanei Hampton (Cal), Alexis Gray-Lawson (Cal), Candice Wiggins, Brooke Smith, and Ashley Walker(Cal), Minority Business Forum, Foremost/McKesson, Young Brothers Timepices, etc.
¿eX-whY? and SSM are members of the Casting Society of America (CSA), Independant Film Producers (IFP), Screen Actors Guild (SAG), Producers Guild of America (PGA), and Broadcast Music Inc. (BMI)

¿eX-whY? is a comprehensive multinational resource for the development and marketing of individual events in the sports, entertainment and television fields. ¿eX-whY?’s event-related activities cover everything from the creation, development and operation of a major new All-Star Awards show to the management and marketing of merchandising, licensing, sponsorship, sales and broadcasting of programming for many exciting, new, distinguished events on the international sports and entertainment level.
SUPERSTAR MANAGEMENT,(SSM),  the first entertainment and sports management and marketing firms, is world renowned for promoting, representing, advising, negotiating, and arbitrating many lucrative and unprecedented contracts in the sports and entertainment field for such clients as Muhammed Ali, Brian Taylor, U.S. Rep. J.C. Watts, Warner Bros. Records, Deion Sanders, Byron Stewart, Delvin Williams, Giant Records, Kareem Abdul-Jabbar, M.C. Hammer, Capitol Records, Larkin Arnold(Michael Jackson, Luther Vandross, Natalie Cole, “Get On The Bus”), Lyman Bostock, Evander Holyfield, Spencer Haywood, Cliff Robinson, Abbey Lincoln, EMI Records, Emanuel Stewart(Lennox Lewis, Prince Naseem Hamed, Oscar DeLa Hoya), George L. Smith Mangement(The Deele, Antonio “LA” Reid, Kenneth “BabyFace” Edmonds, Bobby Brown, Pebbles, Soul II Soul), John Carlos, Reggie White, Marvin Gaye, Martin Wyatt, and Leslie Allen among others. SSM handles professional personal services contracts in sports, entertainment, electronic multimedia, literary, publishing, merchandising, licensing, commercial advertisement, product endorsement, personal appearances, corporate affiliations, concerts, tours, broadcasting,T.V., video, and motion pictures.

Jean-Claude Van Damme, Hammer, Deion Sanders in Street Fighter Movie and Video Game’s “Straight To My Feet” video Promo

The practice of using sports, entertainment, advertising and special events properties as marketing vehicles has gained widespread acceptance within the international business community with Hip Hop as the main thrust. ¿eX-whY?’s Strategic Planning expertise in such areas as advertising, promotions, marketing, merchandising, licensing, corporate affiliation, broadcasting and publishing has proven invaluable. Event-related activities are now a major part of the master plan for most enterprises and every corporations future activities. In addition to SSM managing the commercial affairs of dozens of the worlds premier sporting greats, ¿eX-whY?’s is creating and/or developing several of the most successful new events on the international entertainment calendar. Concerts, sports, and many entertainment events are all developed, managed, organized and produced by ¿eX-whY?’s. As the benchmark organization in the sports and special events marketing industry, ¿eX-whY?’s is retained by major corporations to enhance their sports marketing programs.
¿eX-whY? company’s philosophy of “Taking the imaginative best of Hollywood; it’s producers, directors, writers, and actors; combine those with the creative advertising agencies of Madison Avenue and it’s commercials ads, product endorsements and marketing; the shrewd business acumen of Wall Street and Corporate America with it’s corporate sponsorships, promotions, and public relations; and now bring them together with Park Ave. and the hero-worshiped pitchmen from the world of professional sports and entertainment and you have a completely new phenomenon !!” . This unheard of game plan serves ¿eX-whY?’s exceedingly well. It is a philosophy reflected not only in the firm’s world famous clientele, but in the depth and quality of its executive staff.
We will custom design, write, direct, produce, perform and provide all talent for the PSA’s, commercial ads, product endorsement, the jingle, and all promotions associated with the organization, fundraisers, special event, product or whatever your needs are!
We devise and implement overall strategies and tactics for reaching its clients target market(s) using sports, motion picture, entertainment, concerts, internet,  advertisements, endorsements, and special event properties as marketing vehicles to implement sponsorship and other promotional programs of an advertising campaign, for corporate exposure and product image enhancement.

CELEBRITY MATCHING CHARITY QUESTIONAIRE

Celebrity Matching Charity Questionnaire

Your Name (required)

Your Business/Entertainment Name (required)

Your Email (required)

Address

City

State and Zip

Phone Number

Fax Number

Video Chat user for Skype/FaceTime/Oovoo

Web Site or Blog

Your FaceBook/Ello/Google+/Myspace

Your Twitter

Your LinkedIn/Meetme/4Square

Flickr/Instagram/Pintrest/Tumblr

Your YouTube/Vimeo/Vine

Other Social Media

Preferred Method of Response:

1. The Celebrity Working Relationship

How did you hear about A&MWF and ¿eX-whY AdVentures? Global?

What is the Nature of Your Response/Inquiry?

How can we help YOU in Your Efforts?

Are you interested in working with a Charitable Organization or Cause to enhance their efforts? If so, what type of Charity and area of business/service?

Are you interested in a particular Charitable Organization or Cause to work with to enhance their efforts? If so, whom and give three alternative choices or types of business/service?

Describe the perfect Charitable Organization or Cause that you would love to worked with to enhance their efforts.

Although it is not required, would you be willing to donate money to the Charitable Organization or Cause to enhance their efforts? If so, under what conditions and with what frenquency?

Although it is not required, would you be willing to allow the Charitable Organization or Cause the use of your name, image and voice to enhance their efforts? If so, to what extent?

Although it is not required, would you be willing to dedicate some of your time and labor to the Charitable Organization or Cause to enhance their efforts? If so, how much and how often?

Although it is not required, would you be willing to participate in the Charitable Organization or Cause’s advertising, marketing, or promotional services in a commercial ad, endorsement, corporate sponsorship, personal appearance, fundraising, spokesperson, political campaign, event planning, material design, charitable marketing, brochure, newsletter, online publicity, etc.? If so, to what extent?

What advertising, promotional, or marketing services do you think the Charitable Organization or Cause needs? (e.g., advertising, marketing, or promotional services in a commercial ad, endorsement, corporate sponsorship, personal appearance, fundraising, spokesperson, political campaign, event planning, material design, charitable marketing, brochure, newsletter, online publicity, etc.)

Have you worked with any Charitable Organization or Cause in the past? If so, which? Please describe your experience(s).

Have you worked with any advertising, marketing or promotional agencies endorsing any Charitable Organization or Cause in the past? If so, which? Please describe your experience(s).

Do you have any expectations or requirements in regard to the Charitable Organization or Cause or this project about which we should know, and which have not been touched on in your answers to previous questions? If so, please explain.

Thank you for completing the questionnaire. Be assured that the information we have requested is essential to our understanding of your needs, and that it will remain completely confidential. Please watch for an e-mail from us within the next 7-10 days, after we have reviewed your questionnaire.

Please copy the image into the box for submission. Thanks!

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I Accept Superstar Management’s Terms of Submission.

CHARITY MATCHING CELEBRITY QUESTIONAIRE

Celebrity and Charity Matching Questionnaire
Please let us know about your specific Marketing, Advertising, Promotions, Public Relations, Political Campaigns, Fundraising, Product Placement and Development, Electronic Multimedia, Event Planning, Film, TV, Radio, and Entertainment needs for products, services and talent. Your information will never be shared. All inquiries are held in confidence. A member of A&MWF or ¿eX-whY? AdVentures team will be in touch to discuss your inquiry. Thanks!

Charity Matching Celebrity Questionnaire

Your Name (required)

Organization Name (required)

Your Email Address (required)

Address

City

State and Zip

Phone Number

Fax Number

Video Chat user for Skype/FaceTime/Oovoo

Web Site or Blog

Your FaceBook/Ello/Google+/Myspace

Your Twitter

Your LinkedIn/Meetme/4Square

Flickr/Instagram/Pintrest/Tumblr

Your YouTube/Vimeo/Vine

Other Social Media

Preferred method of response:

1. The Organization Working Relationship

How did you hear about A&MWF and ¿eX-whY AdVentures? Global?

Is your Organization interested in a Pro Sports Superstar, Entertainment Giant, Recognized Personality, A-List Celebrity or Corporate Mogul to work with your Charitable efforts? If so, what type and area of business?

Is your Organization interested in a particular Pro Sports Superstar, Entertainment Giant, Recognized Personality, A-List Celebrity or Corporate Mogul to work with your Charitable efforts? If so, whom and give three alternative choices?

Does your Organization require the Pro Sports Superstar, Entertainment Giant, Recognized Personality, A-List Celebrity or Corporate Mogul to donate money to your Charitable efforts? If so, explain.

Does your Organization require the Pro Sports Superstar, Entertainment Giant, Recognized Personality, A-List Celebrity or Corporate Mogul to allow their name, image and voice in your Charitable efforts? If so, explain.

Does your Organization require the Pro Sports Superstar, Entertainment Giant, Recognized Personality, A-List Celebrity or Corporate Mogul to dedicate their time and labor engaged in your Charitable efforts? If so, explain.

Is your Organization interested in a Pro Sports Superstar, Entertainment Giant, Recognized Personality, A-List Celebrity or Corporate Mogul for your advertising, marketing, or promotional services in a commercial ad, product endorsement, corporate sponsorship, fundraising, spokesperson, personal appearance, product placement, political campaign, event planning, material/label design, charitable marketing, product testing, brochure, newsletter, online publicity, etc.? If so, explain.

What advertising, promotional, or marketing services do you think your Organization needs? (e.g., advertising, marketing, or promotional services in a commercial ad, product endorsement, corporate sponsorship, fundraising, spokesperson, personal appearance, product placement, political campaign, event planning, material/label design, charitable marketing, product testing, brochure, newsletter, online publicity, etc.)

What is your Organization’s advertising/marketing/promotional budget for this project? If a budget has not as yet been developed, what have you spent in the past for advertising/marketing on similar projects?

Who in the Organization is responsible for approvals? What are the names and organizational titles of the people in your Organization who will be involved in making decisions about advertising/marketing services we might provide in connection with your project?

What would constitute a successful project for the Organization? What are the expectations and how will we measure achievement with the Organization?

What are the most important qualities your Organization considers when selecting a creative services house?

Which of the following best describes your Organization’s Management work style? (Select the statement that best applies)

1. 

We are very hands-off in marketing material development.

2. 
We rely on our creative firm to provide leadership and expertise to implement our marketing strategy.


3. We prefer a partnership approach – blending the leadership and expertise of our creative firm with our own – in developing an appropriate creative strategy.


4. We are very hands-on with all aspects of creative development.


5. We rely on our creative firm for input and expertise, but we will provide very detailed direction and strong opinions and preferences

What is the timeline/schedule, the desired beginning and end dates of your Organization’s project? Please list any specific deadlines or milestones that must be met.

How will the Organization’s project be distributed? Video, Audio, Mail, Handout, Internet, Other

Has your Organization worked with an advertising, marketing or web-design agency in the past? If so, which? Please describe your experience(s).

Does your Organization have any expectations or requirements in regard to this project about which we should know, and which have not been touched on in your Organization’s answers to previous questions? If so, please explain.

2. Organization Overview

What is the Subject of your inquiry?

How can we help your Organization?

What area of Charitable business or industry are you in?

How long have you been in business?

How is the Organization structured?

How is Organization managed?

How has the Organization evolved over the past 5, 10, 20 years?

How many employees in your Organization?

Describe your Organization in one sentence. (i.e."A Family Business with Family Values”)

What is the story behind the founding of your Organization?

What is the most important attribute that your Organization delivers to its customers

List, in order of importance, the attributes of your Organization that you would like to emphasize.

What does the Organization do well?

What does the Organization do not so well?

What do you think the public’s/ industry’s impression of your Organization is?

Use three adjectives to describe how the Organization should be perceived by the audience. (examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional)

Is this different than current Organization image perception?

What do you feel is the biggest challenge in getting this image across to the public?

What is the most common misconception about your Organization?

How is your Organization currently perceived? Do you wish to carry the same kind of message through this project or campaign?

If the public audience could come away with just one thought about the Organization/product/service what would that be?

If the public audience could come away with just two thoughts about the Organization/product/service what would that be?

What are the Organization’s major goals in the immediate future?

Where does the Organization want to be in 10, 15 years, 20 years and beyond?

Why do you want to reach those goals?

What problems must you overcome to get there?

What methods, tools and strategies are now being employed to get there?

3. Industry Overview

State any technological trends – shifting trends, signs of obsolescence.

What trends are effecting the industry and how is the Organization anticipating them?

What is the economic state of your industry? Recession? Recovery? Prosperity?

List all trade and industry publications that relate to your Organization/business.

4. Organization’s Products / Services

What products / services does your Organization offer?

What are the forecasted volumes and goals for each product / service?

Where are the products now in relation their lifecycle (inclining or declining)?

Which products / services are most important to your Organization and why?

How are the Organization’s products / services unique to the industry?

What are the features that your Organization is most excited about?

What would you like to change or improve about the image of your Organization’s current products / services? Why?

What new products / services will the Organization offer in the immediate future? Distant future?

What perceived value do these new products offer; how will your clients react?

How are the Organization’s products / services distributed? (i.e. retail stores, catalogues, internet, trade shows, door-to-door, etc.)

What is the most compelling reason that someone would be motivated to use the Organization’s products / services over someone else’s?

5. Organization’s Competition

Name three competitors, in order of most threatening first, and compare their strengths and weaknesses to your Organization in the following areas:
• Target Market & Market Share
• Products / Services Offered
• Quality of Product vs. Pricing
• Corporate Identity & Consumer Awareness
• Current Advertising & Promotion Efforts (Media Mix)

Competitor A vs. Your Organization:

Competitor B vs. Your Organization:

Competitor C vs. Your Organization:

What is your assessment of your Competitor’s apparent goals and strategies relative to their product characteristics?

What is your assessment of their apparent Distribution goals and strategies relative to their product characteristics?

What is your assessment of their apparent Communication goals and strategies with their customers and other public charitable organization’s relative to their product characteristics?

Is there any current marketing research available?

6. Organization Consumer & Marketing Analysis

Who is your ideal target client? (Demographics - characteristics of human populations and population segments; Geographics - physical/geographic location of the population being studied; Psychographics - attitudes, values, lifestyles, and opinions.)

What are they looking for in a product / service?

What are their problems, needs and wants?

Why do they want your Organization’s product / service?

What do they want from your Organization’s product / service?

Where do they come from? Where do they buy?

How are leads to service the Organization’s client generated?

How are the Organization’s inquiries handled?

How do the Organization’s clients obtain your products / services in terms of frequency and acquisition habits?

Describe the client that your Organization have been pursuing in past marketing efforts. (Age range, gender, household income, marital status, geographic location, etc.)

Describe the client that your Organization would like to do business with that you are not reaching today.

Is your ideal client knowledgeable about your Organization’s products / services?

Does your ideal client have any known preferences or negatives to overcome?

Why do you feel these are marketable target clients for your Organization?

List all industry publications that relate to your Organization’s target market / client.

7. Organization Current Marketing

How is your Organization currently attracting new clients?

How does the Organization currently communicate with new clients?

Do you currently have Organization Corporate Identity Standards in place? If yes, what are they and how closely are these standards followed Organization-wide?

How does your Organization’s existing graphic identity support management’s vision?

Are there existing Organizational visual assets (photos, copy, illustration, etc.)?

Does the Organization’s anticipated project require photography or illustration?

Are there particular Organization logos, graphic or colors?

What the Organization’s restraints of the project?

Is there any competitive literature available?

Are there similar existing pieces that your Organization likes or find interesting?

What key factors differentiate your Organization from your competition?

Is your Organization identity distinct from the competition?

Is the Organization’s identity communicated consistently and cohesively?

What has motivated the Organization to redefine or redesign its corporate identity?

What does the Organization hope to achieve with a new identity program?

Does the Organization have a formal internal process in place to evaluate creative solutions or do you rely on personal taste and experience? Focus Groups? Please explain how decisions are made.

What are the Organization’s Advertising/Promotion/Marketing systems now in use?

What is the geographic scope of the Organization’s advertising/marketing/promotion effort for this project - local, regional, national, international? Please be as specific as possible in regard to cities, states, countries, etc. to be targeted.

What do you like most about your Organization’s current marketing materials, corporate identity, or advertising campaign?

What do you wish you could change about the Organization’s materials, identity, or campaign?

What role does your Organization’s website or blog play in your promotional efforts?

Rank the importance of the following in your Organization’s marketing efforts:(10 being the most important and 1 being the least)

1. Print Collateral

2. Direct Mail Campaigns
3. 
Advertising Exposure

4. Website

5. Corporate Identity

6. Branding Strategy

7. Special Events
8. Promotion Activities
9.Audio/Video
10. Other (Please Specify)

Thank you for completing the questionnaire. Be assured that the information we have requested is essential to our understanding of your needs, and that it will remain completely confidential. Please watch for an e-mail from us within the next 7-10 days, after we have reviewed your Organization’s questionnaire.

Please copy the image into the box for submission. Thanks!

captcha


I Accept Superstar Management’s Terms of Submission.

(510) 394-4101